Improving Company Culture With an Agile Approach
More often than not, the means to completing a project with the ideal outcome consists of working with a team. Collaborating can help the process along and help...
Erin Lentz - Page 9
As the Executive Director of Design at ArtVersion, Erin plays a pivotal role in leading the firm's design initiatives and driving successful outcomes for both internal projects and client collaborations. With her expertise and leadership, Erin oversees the strategic planning and execution of design projects, ensuring they align with clients' objectives and result in impactful brand experiences. Notably, Erin has spearheaded major strategic shifts for renowned clients such as Exelon, Hilton, TransUnion, Caterpillar, and Volvo. Her contributions have focused on driving user engagement and evolving brand experiences by expanding digital language and leveraging data science, research, and design methods.
Through her leadership, Erin ensures that the design team at ArtVersion delivers exceptional solutions that not only meet client's immediate needs but also contribute to their long-term success. She fosters collaboration, encourages best practices, and promotes a culture of continuous learning within the design team. Erin's passion for design extends beyond aesthetics; she recognizes the power of design to solve complex problems, enhance user experiences, and drive business growth.
Erin's impact goes beyond individual projects. She actively seeks opportunities to innovate and evolve ArtVersion's capabilities, always staying ahead of industry trends and technological advancements. By staying at the forefront of design thinking and harnessing the potential of emerging technologies, Erin empowers ArtVersion to deliver cutting-edge solutions and stay competitive in the ever-evolving digital landscape.
Reinventing The Intuitive User Experience
If the term ‘intuitive’ is beginning to sound like the mantra of UX, you aren’t alone. Technology has become a staple of our lives – like air or...
Mastering the Art of Customer Engagement Marketing
Traditionally, customers have always been critical to the success of a brand – however, today’s consumer seems to hold all the cards. With the rise of community brand...
Off the Shelf: Creating the Ideal Packaging Design
In an increasingly digital environment, it’s important for those with a physical product offering to remember that packaging design can be one of the most useful tools in your marketing...
4 Logo Design Tips from The Experts
Brand identity is all around from print & packaging to digital, so its no surprise that the ArtVersion team has had logo design on the brain for awhile. We sat...
Generating Leads Through Digital Content Marketing
It may be surprising to know that the majority of leads that actually result in conversion in today’s market are derived from digital marketing efforts. Companies that engage...
5 Ways to Build An Experiential Digital Brand
For a brand to make a truly authentic connection to a user, it must extend many aspects of its persona throughout the digital experience. From initial perceptions to...
Use Case: Creating A Digital Content Strategy
Creating a sustainable and regenerating approach to content is essential to effectively connect with various types of users across multiple channels and increase conversions. Consistent messaging is vital to designing the foundation for...
Implementing A Digital Personalization Strategy to Achieve Heightened Conversion
The essence of a digital personalization strategy lies in delivering user experiences tailored to individual interests and behaviors. Such a strategy can range from complex data usage, which...
5 Elements of An Effective Logo Design
An effective logo can be the catalyst for a great product or company launch. They are the ultimate in visual storytelling and can send a message of inspiration,...
Mapping the Customer Journey for the Ideal User Experience
Whether a marketer, UX designer or developer – understanding the user experience to engage and drive conversions is crucial. There are many ways to gather information to better...
What’s Trending in UI: A Designer’s Perspective
Trends within the user interface landscape change rapidly as new ideas and innovations occur – so it’s critical to stay on top of whats new. Some new trends...
Positioning Your Content Marketing for Lead Generation
Creating great content is top of mind for an increasing number of companies looking to expand market share, and with that, new content marketing plans are popping up like...
Monetizing Your Digital Content
With a sharp focus on content strategy and the reach of digital advertising, right now brands are at a great advantage to be able to position themselves to...
Creating A More Agile Brand Through Content Strategy
Content is vital to designing the foundation for which a brand can begin to be followed and trusted. It’s why people come to websites in the first place and really...
Up Close And Personal: Putting the Individual Back into User Persona Development
An often overlooked yet crucial element of usability testing in web design and development is the practice of crafting user personas. This process, pivotal in the early stages...
5 Tips for Boosting Conversion Rates Through Video
A solid content strategy, site architecture and usability testing can do incredible things for user engagement and conversion to create this connection. However, the scales are tipping for...
The Ecommerce Effect: Meeting the Needs of a Digital Consumer
For any business, whether brick and mortar or solely web based, ecommerce is the name of the proverbial game. Online sales worldwide have reached an all time high...
Setting A Strategy for Mobile Site Optimization
Mobile’s dominance as the primary platform for users is more pronounced than ever, with its relevance now extending to search engine rankings. Since April 21st, mobile web usability...
What is Information Architecture?
Information architecture is the process of organizing and structuring content on a website to make it easy to navigate and find information. A well-designed information architecture can improve...
Delivering Your Best Work Through Collaboration
When most companies need branding work, the first thing they think about is finding the right designer for the job. A great designer is definitely capable of creating a...
Elements of Successful Packaging Design Development
As the digital environment develops and expands – so does the packaging landscape. Much of what we see in the world of high fashion inspires what mass market...
The Five Pillars of Design Simplicity
The process of designing and developing a site that is simple yet effective can be a daunting one. Many shy away from a minimalist approach to content and...
Driving Business Growth Through Good Design
We exist in a design-driven culture. It’s a catchphrase that exists much like innovation culture. Both exist in delivering the elements that have become prerequisites in doing business today. It’s...
What You Need to Know about The Internet of Things
With constant developments in mobile technology, the recent release of the Apple Watch and the popularity of Google’s Nest, the future of object connection is becoming a clear...