Design DNA: Achieving Brand Transparency
Creating the pathways to deliver the optimal brand experience through design requires the careful and meaningful integration of strategy and creativity to produce the ideal outcome for both company...
Erin Lentz - Page 7
As the Executive Director of Design at ArtVersion, Erin plays a pivotal role in leading the firm's design initiatives and driving successful outcomes for both internal projects and client collaborations. With her expertise and leadership, Erin oversees the strategic planning and execution of design projects, ensuring they align with clients' objectives and result in impactful brand experiences. Notably, Erin has spearheaded major strategic shifts for renowned clients such as Exelon, Hilton, TransUnion, Caterpillar, and Volvo. Her contributions have focused on driving user engagement and evolving brand experiences by expanding digital language and leveraging data science, research, and design methods.
Through her leadership, Erin ensures that the design team at ArtVersion delivers exceptional solutions that not only meet client's immediate needs but also contribute to their long-term success. She fosters collaboration, encourages best practices, and promotes a culture of continuous learning within the design team. Erin's passion for design extends beyond aesthetics; she recognizes the power of design to solve complex problems, enhance user experiences, and drive business growth.
Erin's impact goes beyond individual projects. She actively seeks opportunities to innovate and evolve ArtVersion's capabilities, always staying ahead of industry trends and technological advancements. By staying at the forefront of design thinking and harnessing the potential of emerging technologies, Erin empowers ArtVersion to deliver cutting-edge solutions and stay competitive in the ever-evolving digital landscape.
ArtVersion Presented With Nine Top Honors from Vega Awards
Celebrating the best in digital media excellence, each year, Vega Digital Awards recognizes and honors the outstanding performance, talent and effort of the best digital and creative professionals,...
Brand Centered Marketing: Imagery Affects Strategy
In marketing and advertising, whether print or digital, no element is arguably more essential than imagery. With roughly 80 percent of consumers more likely to read a piece...
Brand Experience is All-Inclusive
It’s easy to get immersed in the digital aspect of a brand experience with measurable ROI and supporting interactive elements, but creating a total brand experience goes far...
Trending Web Design: Card & Dynamic Grid Layouts
Whether a website design is minimalist or maximalist in style, one layout element remains true – the design must be sharp and easy for the user to navigate....
Right Now: Five Packaging Trends Driving Brand Growth
Packaging design trends provide us with direct insight into what consumers feel, what problems they need to solve and what is coming next. Today, it’s all about connection,...
Merging Marketing, Design and Sales Efforts Into An Aligning Digital Strategy
Today, standard business operations increasingly exist primarily on digital platforms, challenging users’ relationships and interactions with an organization. Vital to a successful business, these channels must be recognized,...
Key Principles of Creating an Immersive Web Design
It’s now more important than ever to deliver an online experience that authentically delivers the perspective of the brand it represents. Leveraging a combination of visual, contextual, graphic and...
A Plan To Innovate: How Companies Can Benefit From Visual Branding
Breaking into any given market can feel like navigating blindfolded. You may have an excellent product or service, but if the positioning isn’t correct, there’s a fifty percent...
Making an Impact with Package Design In The Digital Environment
Today more than ever, packaging design matters to the customer experience. It can be an invisible element, seamless to the product’s function, or serve as an extension of...
Elements to Look For When Deciding On an Outside Team for Marketing Collaboration
From startup to enterprise, there are a myriad of challenges in hiring the right creative team for any given project. Finding the right group of individuals to handle...
Life Cycle of the Web Design Process: A Unified Perspective
Achieving an optimal website design requires a strategy that aligns with the goals of the business it represents. When approaching web design, many jump right to the ‘design‘...
Getting to Know Your Conversion Goals
Whether coming to our agency for a site refresh, rebrand or identity development – all of our clients have one thing in common: they want to make their...
Design Language: The Power of Consistency
Creating a digital experience that features consistent elements throughout is a core principle in successful design. Consistency is a critical component of user experience design, content strategy and...
Embracing Human-Centric Web Design
Human-centric web design is an approach that prioritizes the needs, preferences, and expectations of users throughout the design process. By focusing on the human experience, designers can create...
Interactive Journey: From Rapid Prototyping to Final Digital Product
Introduction: In the constantly evolving world of digital design, our key to success lies in creating user experiences that are engaging, intuitive, and adaptable. To achieve this, we...
Microinteractions: the Secret Driving Force of UX
Design is in the details – and nowhere does this ring more true than with the design and implementation of a website. It is within these details that the...
Increasing Engagement: Aligning Visual and Contextual Content
The simple truth is that users now depend on visuals to be the deciding factor in choosing what content is worth engaging with. In a content-first, social-first atmosphere...
6 Ways to Improve User Experience Through Content Strategy
Designers, marketers and business owners have a great deal to gain (and learn) from content strategy. A single sentence of copy can easily be ignored with a user...
A Tailored Approach: Personalization and Customization in UX Design
In the realm of user experience, customization has long been the gold standard that users have come to expect in their interactions. Increasingly, those customized experiences are being...
Wireframing and the UI/UX Design Process
When kicking off a web design project, it’s no secret that clients would like to get to the design phase as quickly as possible. Even if there is...
Delivering a Cohesive Event Marketing Campaign Experience
Whether a trade show, conference, or annual meeting, hosting or participating in events are a large part of a company’s budget for the year. Regardless of it’s size...
Start Making Sense: Content Strategy In Web Design
One of the most effective ways to increase the UX on a site is with the use of content strategy. The problem, however, is that many site owners...
Simplicity and Storytelling in Packaging Design
It’s no secret that storytelling has become an important marketing method to reach an audience in the most authentic way possible. Telling the brand story is critical to...
AMP Project: What You Need to Know Now
AMP, or Accelerated Mobile Pages, is a project introduced by Google last year. Initially designed for news results and ‘top stories’, AMP’s capabilities have recently expanded into main...