Setting A Strategy for Mobile Site Optimization
Mobile’s dominance as the primary platform for users is more pronounced than ever, with its relevance now extending to search engine rankings. Since April 21st, mobile web usability...
Erin Lentz - Page 8
As the Executive Director of Design at ArtVersion, Erin plays a pivotal role in leading the firm's design initiatives and driving successful outcomes for both internal projects and client collaborations. With her expertise and leadership, Erin oversees the strategic planning and execution of design projects, ensuring they align with clients' objectives and result in impactful brand experiences. Notably, Erin has spearheaded major strategic shifts for renowned clients such as Exelon, Hilton, TransUnion, Caterpillar, and Volvo. Her contributions have focused on driving user engagement and evolving brand experiences by expanding digital language and leveraging data science, research, and design methods.
Through her leadership, Erin ensures that the design team at ArtVersion delivers exceptional solutions that not only meet client's immediate needs but also contribute to their long-term success. She fosters collaboration, encourages best practices, and promotes a culture of continuous learning within the design team. Erin's passion for design extends beyond aesthetics; she recognizes the power of design to solve complex problems, enhance user experiences, and drive business growth.
Erin's impact goes beyond individual projects. She actively seeks opportunities to innovate and evolve ArtVersion's capabilities, always staying ahead of industry trends and technological advancements. By staying at the forefront of design thinking and harnessing the potential of emerging technologies, Erin empowers ArtVersion to deliver cutting-edge solutions and stay competitive in the ever-evolving digital landscape.
What is Information Architecture?
Information architecture is the process of organizing and structuring content on a website to make it easy to navigate and find information. A well-designed information architecture can improve...
Delivering Your Best Work Through Collaboration
When most companies need branding work, the first thing they think about is finding the right designer for the job. A great designer is definitely capable of creating a...
Elements of Successful Packaging Design Development
As the digital environment develops and expands – so does the packaging landscape. Much of what we see in the world of high fashion inspires what mass market...
The Five Pillars of Design Simplicity
The process of designing and developing a site that is simple yet effective can be a daunting one. Many shy away from a minimalist approach to content and...
Driving Business Growth Through Good Design
We exist in a design-driven culture. It’s a catchphrase that exists much like innovation culture. Both exist in delivering the elements that have become prerequisites in doing business today. It’s...
What You Need to Know about The Internet of Things
With constant developments in mobile technology, the recent release of the Apple Watch and the popularity of Google’s Nest, the future of object connection is becoming a clear...
5 Platforms for Effective Digital Storytelling
Visual storytelling, when combined with the right measure of image and often sound, creates a level of connection and intrigue that no other technique can achieve. Emotion, anticipation...
Cultivating Digital Trust Through Solid Brand Attributes
Building trust in the digital environment is a hot topic these days – and for good reason. The key to successful brand building is the presence of brand...
Intelligent Analytics: Making Big Data Work
Understanding user behavior in the digital environment is paramount to refining and optimizing a marketing strategy or new implementation. Through smarter analytics, a business can make decisions based...
Content Strategy: Crafting Shareable Messaging
In the current digital landscape, content strategy has become the name of the game, and shareability is one of the most important aspects for a content marketing strategy to gain...
Type Talk: Sweden Sans
National anthems, state birds, state trees – flags. These elements are all packaged by design to brand and differentiate one nation, group or state from another – so why...
Right Image, Right Brand: Choosing Your Photography Style
Point, click and shoot. It’s just that easy, right? It may seem that equipped with the wealth of technological tools at our fingertips today, that everyone can become...
What Kind of Innovator Are You?
In today’s highly competitive market with discerning customers, fostering a culture of innovation is crucial for businesses to remain relevant. Often, companies engage in one of two types...
Elements of a Successful Product Launch
With the ushering in of a New Year comes a plethora of bright and shiny new product releases. These roll-outs are critical to the bottom line of a...
When Less is More: Minimalist Web Design
Information has become prevalent and even numbing – so it’s vital to deliver on-point messaging through knock out design. The best way to get a foot in the proverbial door...
Thinking Beyond the Logo: A Packaging Primer
Unless a consumer already has knowledge or experience on the quality of a product, they must be drawn into the experience visually. We are all attracted initially, whether...
Engaging Your Audience With Better Content
Experiential engagement comes first. We have to like the way something looks, smells, sounds or tastes to be be drawn in for more. To that end, good content...
Building A Creative Infrastructure
Organizational structures are built – block by block consisting of values, ideals and beliefs. Separately, they are abstract, but come together to form a narrative infrastructure. This is...
Is your brand ready (yet)?
In today’s fast-paced, ever-changing business environment, the qualities of relevance, purposefulness, innovation, consciousness, inclusivity, and self-awareness have become essential for a brand to thrive in the market. These...
Minimal Design and Clean UI: The Modern Approach to Enhancing User Experience
In the world of web design—minimalism has emerged as a popular and effective approach to creating clean, user-friendly interfaces that cater to the needs of today’s discerning users....
Usability, Experience, and Interaction
The hub of the usability, experience and the interaction a user has with anything from web design interface to every day products, focuses on only one thing: The...
It Never Hurts to Ask
Sometimes when you are unsure of something you may hesitate to ask someone for help and you think you can figure it out. Yes, eventually you may be...
First Impressions
When meeting anyone, let alone a potential client, it is very important to make a great first impression. This first impression is what they will have to compare...
Don’t Jump to Impossible
It is an easy way out to say something is impossible when at first you do not know the answer on how to solve something. ‘Impossible’ is an...