Building Ecommerce: Increasing Conversions
It’s estimated that over half of visitors to an ecommerce site will abandon their shopping carts for some reason or another. While there are many reasons, both known...
Erin Lentz - Page 8
As the Executive Director of Design at ArtVersion, Erin plays a pivotal role in leading the firm's design initiatives and driving successful outcomes for both internal projects and client collaborations. With her expertise and leadership, Erin oversees the strategic planning and execution of design projects, ensuring they align with clients' objectives and result in impactful brand experiences. Notably, Erin has spearheaded major strategic shifts for renowned clients such as Exelon, Hilton, TransUnion, Caterpillar, and Volvo. Her contributions have focused on driving user engagement and evolving brand experiences by expanding digital language and leveraging data science, research, and design methods.
Through her leadership, Erin ensures that the design team at ArtVersion delivers exceptional solutions that not only meet client's immediate needs but also contribute to their long-term success. She fosters collaboration, encourages best practices, and promotes a culture of continuous learning within the design team. Erin's passion for design extends beyond aesthetics; she recognizes the power of design to solve complex problems, enhance user experiences, and drive business growth.
Erin's impact goes beyond individual projects. She actively seeks opportunities to innovate and evolve ArtVersion's capabilities, always staying ahead of industry trends and technological advancements. By staying at the forefront of design thinking and harnessing the potential of emerging technologies, Erin empowers ArtVersion to deliver cutting-edge solutions and stay competitive in the ever-evolving digital landscape.
Refreshing Your Manufacturing Website
Technology changes fast, and while most manufacturers stay on top of up to date advancements with their products, their websites can become outdated when updated only with basic...
Marketing Strategy: Do You Need a Sub-Brand?
Whether in the early stages of brand building, or a well-known household brand – it’s possible that the use of a sub-brand could increase sales and market awareness...
5 Reasons to Consider a Microsite for Your Business
The use and benefits of a microsite can many times go under the radar when strategizing for marketing initiatives. In reality, they are a valuable tool in promoting...
Successfully Launching a New Product Into a Crowded Marketplace
It’s official, half of the year is behind us – and fourth quarter is around the corner. For many companies, this is the ‘bread and butter’ of their...
How Does Your Site Measure Up?
As if we needed another reminder that web usability has become an integral part of user experience – Google released a new service to test your site’s usability and...
Designing Digital Experiences in Fashion
Marketing and brand strategy for fashion, lifestyle and luxury brands has now clearly shifted to a predominantly digital experience that goes far beyond an online purchase. To grow brand...
Reinventing Retail: Tapping Into Experiential Ecommerce
At one point in time, online purchasing was seen as simply a cheaper and more convenient source for goods and services than buying in-store. With the growth of...
White Papers: A Marketing Tool for Greater Visibility
Designed to educate the market about a product or service, the white paper is a document that complements the selling process with authorotative facts crafted to inform the user...
Designing for Healthcare: Improving Patient-Provider Communication
Perhaps the most critically important industry to adopt a user-centered approach to design is that of healthcare. Personalized engagement is of the utmost importance to an environment where...
The Impact of Animation on Web Design and User Interactions
The use of animation in web design has evolved significantly, becoming an essential element for enhancing user experience and fostering engagement. When implemented thoughtfully and strategically, animation can...
Experience Is Everything
Experience can take many forms. Experience is all around us. Experience is the product. Experience is the best teacher. Experience is everything Whether it’s conscious or fades into...
Designing for Enterprise: How User Testing and Iteration Can Enhance Your Website
Designing a successful website requires more than just a good idea and a talented design team. It requires a process that involves continuous user testing and web site...
Event Marketing: Getting it Right Every Time
Whether its an annual trade show, sales meeting, summit or exhibition – having a brand presence at industry conferences and trade shows is a necessary element of any...
A Website Redesign for Better Usability
User experience and web usability are significant aspects of a website’s core functionality that every company must pay attention to for the current and long term health of their...
A Better Content Management System for a More Agile Business
The choice of the right content management system (CMS) is crucial for maintaining brand authenticity, yet this connection is often overlooked. The failure of many CMS implementations can...
Creating a Market Segment Expansion Strategy
Entering a new market can be a daunting task. Whether battling a sales slump, identifying a group of customers who could benefit from a specific product or moving...
Interaction Design: Connecting The Elements
In the rapidly and constantly changing landscape of both graphic and web design, Interaction Design is a continual evolution to connect the parts to create a system that...
Positioning Your Annual Report as A Marketing Tool
At the beginning of the year, many companies, organizations and non-profits are gathering information for their annual report. For many, it’s become a task that is done with...
5 Essential Website Features to Have in 2016
From search engine guidelines to software updates, the terrain of the online world is changing constantly – and 2016 – it seems will be no exception. At the...
Are You Experienced?
It is one thing to deliver a great product, but can you back it up with a total brand experience? Industry research leader (Gartner) predicted that by 2016, 89...
Embracing Responsive Web Design: The Key to User-Friendly Websites in a Mobile-First World
Responsive web design has become an essential aspect of creating user-friendly websites in today’s increasingly mobile-first digital landscape. As more users rely on smartphones and tablets to access...
10 Essential Principles of User-Centered Design
How to Create User-Friendly Websites User-centered design (UCD) is an approach that prioritizes the needs, preferences, and goals of users when designing a product or service. In the...
Redefining User Experience for the Offline Brand
It shouldn’t be surprising that the majority of interaction done with a brand today is via the digital experience. From discoveries to first impressions to ultimate conversions, a...
7 Tools to Boost Online Holiday Marketing Campaigns
Campaigns, promotions, sales, marketing pushes – however you name it – the holidays are upon us and with that a barrage of offers, steals and deals that are...