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Erin Lentz Executive Director of design

Erin

Erin is the Executive Director of Design at ArtVersion. As the main anchor of the ArtVersion team, Erin oversees all of the firm’s internal and client communications. She designed and engineered major strategic shifts for our clients, including Hilton, TransUnion, Caterpillar, and Volvo. To drive user engagement and help evolve their brand experiences by expanding a base of digital offerings and creating new global capabilities utilizing data science, research, and design.

The Power of Iterations for Web Design

Designer Iterates on the sideboard

Designing Website Elements to Increase User Engagement

Web Design Team Collaborates

The Positive Side of a Creative Block

Design Agency

UI/UX Testing: Tools of the Trade

Why User Experience Matters

monitor ui 3

The Future of Brand Building: Trends To Watch

ArtVersion Visual Branding

Web Design Refresh: How Often Do You Need It And When?

Design Collaboration

Take Note: Web Design Trends To Watch

e-commerce design

Design Strategies that Erase Cognitive Friction

CognitiveFriction

Iterative Design: Gain Valuable Insights For Your Product Design

Iterative Design

Transforming the Digital Customer Experience

User Interface Design

Driven By Design: The Brand Refresh

developer background2

Cognitively Demanding Tasks: Influence on Workflows

Cognitive Process

User Experience Evolution: The Future of UI/UX

Cision PR Web Highlights ArtVersion in Most Recent Articles

Web Design: Terms to Know and Factors to Consider

Customizing Call to Actions: How to Create an Engaging and Unique CTA

Meaningful Design: How Effective Design is Invisible

Ad Age Features ArtVersion in Recent Article

Impacting Brand Experience and Customer Interaction Collaboratively

Data Driven Design: How Data Forms Experiences

Web Design: Understanding and Implementing Best Practices

ArtVersion Receives Consecutive Recognition by Clutch

Headless CMS: What to Know and How it Can Benefit A Business

React and Angular: How These Technologies are Impacting Development

Chatbots: The Much-Needed Assistance to Enhance User Experience

The Importance of Web Content and its Impact on Conversion Rates

underwriter

The Connection Between Design and Development: An Influential Partnership

Rethinking Brand Strategy in the Age of Customer Experience

Creating Engagement: 5 Tips for Better Website Content

ArtVersion Named Top Web Developer by Clutch

UI and UX Design: Disciplines that Influence Strategy

A Design Consultancy: The ArtVersion Design Perspective

How a Brand Can Benefit from a Meaningful User Persona Development

IPEVO VZ-X: Agency User Testing Experience

Finding Your Fit: Selecting The Right Creative Agency For Your Business

agency window sign

From Concept to Launch: Authentically Reflecting Brand Vision Through Web Design and Development

Assessing ROI: Effectively Measuring Marketing Tools to Track and Improve Value

A Plan to Rebrand: Refreshing a Brand to Increase Profit, Stay Relevant and Increase Visibility

ArtVersion Named Top User Experience Design Agency in Chicago

ArtVersion Named Leader in Clutch Global Awards

MAGENTO: CHOOSING THE RIGHT CMS FOR ECOMMERCE

A Plan to Launch: Strategic Mobile App Design

Creative Perspective: Branding Concept, Strategy & Design

Digital Authenticity: Building the Ideal Brand Voice Through Web Design

5 Reasons to Implement WordPress for Enterprise

Scaling Up: Design that Achieves Business Goals

How Web Presence Impacts Overall Brand Positioning

Cultivating Innovation: Viewing Constraints As Opportunity

Design DNA: Achieving Brand Transparency

ArtVersion Presented With Nine Top Honors from Vega Awards

Brand Centered Marketing: Imagery Affects Strategy

Brand Experience is All-Inclusive

Trending Web Design: Card & Dynamic Grid Layouts

Right Now: Five Packaging Trends Driving Brand Growth

Merging Marketing, Design and Sales Efforts Into An Aligning Digital Strategy

Key Principles of Creating an Immersive Web Design

A Plan To Innovate: How Companies Can Benefit From Visual Branding

Making an Impact with Package Design In The Digital Environment

Elements to Look For When Deciding On an Outside Team for Marketing Collaboration

Life Cycle of the Web Design Process: A Unified Perspective

Getting to Know Your Conversion Goals

Design Language: The Power of Consistency

Microinteractions: the Secret Driving Force of UX

Increasing Engagement: Aligning Visual and Contextual Content

6 Ways to Improve User Experience Through Content Strategy

A Tailored Approach: Personalization and Customization in UX Design

UX Design

Wireframing and the UI/UX Design Process

UI/UX Design

Delivering a Cohesive Event Marketing Campaign Experience

Marketing Strategies

Start Making Sense: Content Strategy In Web Design

Content Strategies

Simplicity and Storytelling in Packaging Design

Packaging Design

AMP Project: What You Need to Know Now

Creative Collaboration

Building Ecommerce: Increasing Conversions

E-Commerce

Refreshing Your Manufacturing Website

Website Refresh

Marketing Strategy: Do You Need a Sub-Brand?

Marketing Strategy

5 Reasons to Consider a Microsite for Your Business

Branding Strategies

Successfully Launching a New Product Into a Crowded Marketplace

Branding Strategies

How Does Your Site Measure Up?

Usability Testing

Designing Digital Experiences in Fashion

Branding Strategies

Reinventing Retail: Tapping Into Experiential Ecommerce

Experiential E-Commerce

White Papers: A Marketing Tool for Greater Visibility

UI/UX Design

Designing for Healthcare: Improving Patient-Provider Communication

Branding Strategies

Experience Is Everything

User Experience

Event Marketing: Getting it Right Every Time

Marketing Strategies

A Website Redesign for Better Usability

Website Redesign

A Better Content Management System for a More Agile Business

Content Management Systems

Creating a Market Segment Expansion Strategy

Marketing Strategies

Interaction Design: Connecting The Elements

UI Design

Positioning Your Annual Report as A Marketing Tool

Brand Positioning

5 Essential Website Features to Have in 2016

UI/UX Design

Are You Experienced?

User Experience

Redefining User Experience for the Offline Brand

User Experience

7 Tools to Boost Online Holiday Marketing Campaigns

Marketing Strategies

Improving Company Culture With an Agile Approach

Marketing Strategies

Reinventing The Intuitive User Experience

User Experience

Mastering the Art of Customer Engagement Marketing

Marketing Strategies

Off the Shelf: Creating the Ideal Packaging Design

Packaging Design

4 Logo Design Tips from The Experts

Logo Design

Generating Leads Through Digital Content Marketing

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5 Ways to Build An Experiential Digital Brand

Marketing Strategies

Use Case: Creating A Digital Content Strategy

Content Strategies

Implementing A Digital Personalization Strategy to Achieve Heightened Conversion

User Experience

5 Elements of An Effective Logo Design

Usability Testing

Mapping the Customer Journey for the Ideal User Experience

User Journey

What’s Trending in UI: A Designer’s Perspective

UI Design

Positioning Your Content Marketing for Lead Generation

Content Strategies

Monetizing Your Digital Content

mobile phone design

Creating A More Agile Brand Through Content Strategy

Content Strategies

Up Close And Personal: Putting the Individual Back into User Persona Development

User Experience

5 Tips for Boosting Conversion Rates Through Video

Conversion Rates

The Ecommerce Effect: Meeting the Needs of a Digital Consumer

E-Commerce

Setting A Strategy for Mobile Site Optimization

Delivering Your Best Work Through Collaboration

Creative Collaboration

Elements of Successful Packaging Design Development

Packaging Design

The Five Pillars of Design Simplicity

UI/UX Design

Driving Business Growth Through Good Design

UI/UX Design

What You Need to Know about The Internet of Things

5 Platforms for Effective Digital Storytelling

Digital Storytelling

Cultivating Digital Trust Through Solid Brand Attributes

Brand Building

Intelligent Analytics: Making Big Data Work

Content Data Strategy

Content Strategy: Crafting Shareable Messaging

Content Strategy

Type Talk: Sweden Sans

Font Design

Right Image, Right Brand: Choosing Your Photography Style

Photography

What Kind of Innovator Are You?

Innovation

Elements of a Successful Product Launch

Product Launch

When Less is More: Minimalist Web Design

Minimalism Design

Thinking Beyond the Logo: A Packaging Primer

Logo Design

Engaging Your Audience With Better Content

Content Development

Building A Creative Infrastructure

Branding Strategies

IS YOUR BRAND READY (YET)?

Branding Strategies

It Never Hurts to Ask

Digital Design Agency

First Impressions

Design Agency

Don’t Jump to Impossible

Digital Design Agency
Versions logo

Join our collective if you want to create a positive impact through experiential design.

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ArtVersion® and Versions® are registered trademarks of Art Version Company. Rediscover Your Brand℠ and We Design Experiences™ are trademarks of ArtVersion – Chicago, Illinois.

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