WordPress for Large-Scale Web Projects


WordPress is a widely utilized content management system (CMS) for web…

Performing User Research for Your Corporate Website


User research is a critical component of designing an effective corporate…

Understanding Google’s EEAT: Experience, Expertise, Authoritativeness, and Trustworthiness


Where information is abundant but not always reliable, search engines serve as…

Is WordPress a Good Solution for Enterprise Websites?


In today's digital world, a well-designed and functional website is essential…

Decoding User Experience: Objective and Subjective Perspectives


A vital aspect of interface experience is the perceived user experience, which…

Computer Screen Showing Website Design

Unlocking the Power of Signifiers in Web Design: Strategies for Enhanced Usability


Signifiers are essential elements in web design, as they help users navigate…

Designing for Emotion: How UX Design Creates Meaningful Connections with Users


In today's fast-paced digital world, creating meaningful connections with…

The Art of Microinteractions: Enhancing User Experience One Detail at a Time


In the realm of user experience (UX) design, attention to detail is what sets…

Audio UX Designer

Sound User Interactions: The Sonic User Experience in UI Design


While visual design is often the focus, an often-overlooked aspect is sound…

User Research

Affective Design: Striking the Balance Between Emotional Engagement and Practicality


At the Heart of Affective design Affective design is a design approach that…

Boost Your Website’s Conversion Rates with User-Centered Design Tips


Converting website visitors into customers is a top priority for businesses…

Designing Intuitive and Engaging Interface Elements


Unveiling the Art of UI Affordances User Interface (UI) design is an…

Language User Interfaces vs. Conversational User Interfaces: A Comparison


Language User Interfaces (LUIs) and Conversational User Interfaces (CUIs) are…

Updated Whitepaper: A Comprehensive Guide to Website Usability Testing


I'm excited to share my in-depth whitepaper on website usability testing,…

User-centric design team collaborating around a table

User-Centered Approach to Interface Design for Heavy Equipment Manufacturing


In the realm of user interface and user experience design, our team is…

Creating Inclusive Digital Experiences: Merging Accessibility and UX Design for a User-Centric Web


At ArtVersion, we understand that accessibility and UX designs go hand in…

Designing Accessible UIs: Adhering to Web Content Accessibility Guidelines (WCAG)


The design of accessible user interfaces (UIs) is crucial in ensuring that all…

WordPress CMS: Revolutionizing the Internet One Website at a Time


Since its inception in 2003, WordPress has evolved from a simple blogging…

Designer Iterates on the sideboard

The Power of Iterations for Web Design


Iterative design is a methodology that utilizes an ongoing process of…

User-Centric Design: Uniting Users, Stakeholders, and Designers for a Successful Company Website


A company website is more than just an online presence; it is a powerful tool…

Web Design Team Collaborates

Designing Website Elements to Increase User Engagement


Design trends come and go, but business goals will always be top of mind. To…

Understanding Web Design and Development Costs


From Small Presentation Sites to Large Enterprise Websites The cost of web…

Design Agency

The Positive Side of a Creative Block


The flow of creativity is a strange thing. Like precious a natural resource,…

UI/UX Testing: Tools of the Trade


In the design stage of product development, testing is the ideal way to…

monitor ui 3

Why User Experience Matters


We can all agree that design is important, and it’s even better when something…

ArtVersion Visual Branding

The Future of Brand Building: Trends To Watch


What’s the best way to approach trends in branding? Well, when it comes to…

Design Collaboration

Web Design Refresh: How Often Do You Need It And When?


As a brand grows - whether it's services change or products are added -…

e-commerce design

Take Note: Web Design Trends To Watch


It's an essential part of staying competitive in the current market - keeping…

CognitiveFriction

Design Strategies that Erase Cognitive Friction


Make no mistake that fluid, unified web design is an irreplaceable factor in…

Iterative Design

Iterative Design: Gain Valuable Insights For Your Product Design


How do you create a website or platform that resonates with users? This is the…

The Synergy of Website Design and User Interface for an Enhanced User Experience


A compelling website design goes beyond aesthetics. It encompasses user…

User Interface Design

Transforming the Digital Customer Experience


There are many reasons why conversions are made or lost - and optimization…

developer background2

Driven By Design: The Brand Refresh


We exist in a design-driven culture. More specifically, consumers are driven…

Mastering Microinteractions: Crafting User Experiences with Impact


Microinteractions are the nuanced, often unnoticeable details that make up the…

Harnessing the Power of Visual Hierarchy: Guiding Users Through Your Website Effectively


Visual hierarchy is a fundamental design principle that plays a vital role in…

Cognitive Process

Cognitively Demanding Tasks: Influence on Workflows


Designing and developing a powerful user experience is more than just choosing…

User Experience Evolution: The Future of UI/UX


The term “user experience” has grown in popularity over the last decade. As we…

Enhancing Website Design Through Effective UI Design Practices


Website design is not just about aesthetics; it's about creating a seamless…

Designing Navigation Elements for the Website


Crafting Engaging Navigation Menus and Buttons for a Memorable User……

Cision PR Web Highlights ArtVersion in Most Recent Articles


Cision PR Web features ArtVersion in two articles by…

Web Design: Terms to Know and Factors to Consider


When beginning the process of interviewing and vetting out possible creative…

Customizing Call to Actions: How to Create an Engaging and Unique CTA


Implementing targeted and curated Call to Actions (CTA) is important to engage…

Meaningful Design: How Effective Design is Invisible


When we think of a brand that is known for its designs and overall…

Ad Age Features ArtVersion in Recent Article


ArtVersion featured in a new article by Ad Age. Ad Age Amp is a new platform…

Impacting Brand Experience and Customer Interaction Collaboratively


When creating and manifesting design with clients, it is important to…

ArtVersion Team’s Journey to Designing Intuitive and Engaging Interface Elements through User Research


Our team is dedicated to designing user experiences that are both captivating…

Data Driven Design: How Data Forms Experiences


To understand and the journey of a consumer, it is important to analyze why…

Web Design: Understanding and Implementing Best Practices


As a brand, it is always important to keep up with best practices- from…

ArtVersion Receives Consecutive Recognition by Clutch


ArtVersion has been recognized as an industry leader in branding, graphic and…

Headless CMS: What to Know and How it Can Benefit A Business


It can be challenging as an organization to keep up with the latest technology…

React and Angular: How These Technologies are Impacting Development


React and Angular are open-source front-end frameworks that allow developers…

The Power of Interdisciplinary Teams in Large-Scale Web Design


The process of creating a large-scale website is an intricate endeavor, not…

Chatbots: The Much-Needed Assistance to Enhance User Experience


This process is all too common- Searching for a product or service, land on a…

underwriter

The Importance of Web Content and its Impact on Conversion Rates


SEO (Search Engine Optimization) best practices start with a general overview…

Harnessing the Power of Affective Forecasting in UX Design for Engaging Web Experiences


Affective forecasting, the process of predicting future emotional responses to…

The Connection Between Design and Development: An Influential Partnership


Designers and developers work in two different worlds. The design usually…

Rethinking Brand Strategy in the Age of Customer Experience


Integrating UX design into marketing and brand strategies generate a viable…

Creating Engagement: 5 Tips for Better Website Content


Creating a narrative that a user can connect with is imperative when…

ArtVersion Named Top Web Developer by Clutch


ArtVersion is excited to announce that we have been ranked by Clutch as one of…

UI and UX Design: Disciplines that Influence Strategy


UI (user interface) and UX (user experience) are industry tools that are…

A Design Consultancy: The ArtVersion Design Perspective


Developing from the design perspective activates impactful messaging from a…

Two People Collaborating

The ArtVersion Methodology for Crafting Unique User Experiences


Design is more than just aesthetics – it's about creating unique, memorable,…

How a Brand Can Benefit from a Meaningful User Persona Development


Gathering, analyzing and converting data to develop user personas for a brand…

IPEVO VZ-X: Agency User Testing Experience


A core component of our agency culture is continuing to innovate, design and…

agency window sign

Finding Your Fit: Selecting The Right Creative Agency For Your Business


Agency-client relationships are an exciting start of a creative and business…

From Concept to Launch: Authentically Reflecting Brand Vision Through Web Design and Development


Now more than ever, website design is usually the first connection a user…

Assessing ROI: Effectively Measuring Marketing Tools to Track and Improve Value


From traditional marketing campaigns such as white papers and brochures to…

A Plan to Rebrand: Refreshing a Brand to Increase Profit, Stay Relevant and Increase Visibility


For many businesses, time is almost always at a minimum and a rebrand isn’t…

ArtVersion Named Top User Experience Design Agency in Chicago


The Manifest has released their February 2019 report reflecting the Top 25…

ArtVersion Named Leader in Clutch Global Awards


Clutch, the DC-based ratings and reviews platform, just released its annual…

MAGENTO: CHOOSING THE RIGHT CMS FOR ECOMMERCE


For any business, whether brick and mortar or solely web-based, choosing a…

A Plan to Launch: Strategic Mobile App Design


A great idea, enthusiastic innovators, a solid development team, and a great…

Creative Perspective: Branding Concept, Strategy & Design


There are many parts of branding from strategy, positioning, culture, to the…

Digital Authenticity: Building the Ideal Brand Voice Through Web Design


Brand culture embodies the core value of what a company offers and what they…

5 Reasons to Implement WordPress for Enterprise


Because of size and reach, enterprise businesses must be equipped with a…

Scaling Up: Design that Achieves Business Goals


A single truth for businesses everywhere, whether it’s realized or not: is that…

Integrating the Guideline-Based Expert Walkthrough (GBEW) Method for Inclusive UX Design at ArtVersion


At ArtVersion, our commitment to creating inclusive and user-friendly digital…

The Power of Microinteractions: Enhancing User Experience with Subtle Design Elements


Microinteractions are small, often overlooked design elements that can have a…

The Art of Effective User Onboarding: Retaining and Engaging Your Audience


User onboarding is a crucial aspect of creating a successful website, app, or…

UX Design Principles: Enhancing the User Experience for Better Websites


User experience (UX) design is a critical aspect of creating websites that not…

Creating an Awesome Website: The User-Centered Approach


Hey there! So, you want to create a company website that not only looks good…

How Web Presence Impacts Overall Brand Positioning


Recent research about how small businesses use websites and social media…

Website Design: Navigation


Designing Clear and Consistent Navigation Menus and Buttons for an Enhanced…

Cultivating Innovation: Viewing Constraints As Opportunity


With business growth as the goal of most brand strategies, innovation has…

Design DNA: Achieving Brand Transparency


Creating the pathways to deliver the optimal brand experience through design…

ArtVersion Presented With Nine Top Honors from Vega Awards


Celebrating the best in digital media excellence, each year, Vega Digital…

Brand Centered Marketing: Imagery Affects Strategy


In marketing and advertising, whether print or digital, no element is arguably…

Brand Experience is All-Inclusive


It's easy to get immersed in the digital aspect of a brand experience with…

Trending Web Design: Card & Dynamic Grid Layouts


Whether a website design is minimalist or maximalist in style, one layout…

Right Now: Five Packaging Trends Driving Brand Growth


Packaging design trends provide us with direct insight into what consumers…

Merging Marketing, Design and Sales Efforts Into An Aligning Digital Strategy


Today, standard business operations increasingly exist primarily on digital…

Key Principles of Creating an Immersive Web Design


It's now more important than ever to deliver an online experience that…

A Plan To Innovate: How Companies Can Benefit From Visual Branding


Breaking into any given market is a bit like being blindfolded. You know you…

Making an Impact with Package Design In The Digital Environment


Today more than ever, packaging design matters to the customer experience. It…

Elements to Look For When Deciding On an Outside Team for Marketing Collaboration


From startup to enterprise, there are a myriad of challenges in hiring the…

Life Cycle of the Web Design Process: A Unified Perspective


Achieving an optimal website design requires a strategy that aligns with the…

Getting to Know Your Conversion Goals


Whether coming to our agency for a site refresh, rebrand or identity…

Design Language: The Power of Consistency


Creating a digital experience that features consistent elements throughout is a…

Embracing Human-Centric Web Design


Human-centric web design is an approach that prioritizes the needs,…

Interactive Journey: From Rapid Prototyping to Final Digital Product


Introduction: In the constantly evolving world of digital design, our key to…

Microinteractions: the Secret Driving Force of UX


Design is in the details - and nowhere does this ring more true than with…

Increasing Engagement: Aligning Visual and Contextual Content


The simple truth is that users now depend on visuals to be the deciding factor…

6 Ways to Improve User Experience Through Content Strategy


Designers, marketers and business owners have a great deal to gain (and learn)…

UX Design

A Tailored Approach: Personalization and Customization in UX Design


In the realm of user experience, customization has long been the gold standard…

UI/UX Design

Wireframing and the UI/UX Design Process


When kicking off a web design project, it's no secret that clients would like…

Marketing Strategies

Delivering a Cohesive Event Marketing Campaign Experience


Whether a trade show, conference or annual meeting - hosting or participating…

Content Strategies

Start Making Sense: Content Strategy In Web Design


One of the most effective ways to increase the UX on a site is with the use of…

Packaging Design

Simplicity and Storytelling in Packaging Design


It’s no secret that storytelling has become an important marketing method to…

Creative Collaboration

AMP Project: What You Need to Know Now


AMP, or Accelerated Mobile Pages, is a project introduced by Google last year.…

E-Commerce

Building Ecommerce: Increasing Conversions


It’s estimated that over half of visitors to an ecommerce site will abandon…

Website Refresh

Refreshing Your Manufacturing Website


Technology changes fast, and while most manufacturers stay on top of up to date…

Marketing Strategy

Marketing Strategy: Do You Need a Sub-Brand?


Whether in the early stages of brand building, or a well-known household brand…

Branding Strategies

5 Reasons to Consider a Microsite for Your Business


The use and benefits of a microsite can many times go under the radar when…

Branding Strategies

Successfully Launching a New Product Into a Crowded Marketplace


It’s official, half of the year is behind us - and fourth quarter is around the…

Usability Testing

How Does Your Site Measure Up?


As if we needed another reminder that web usability has become an integral part…

Branding Strategies

Designing Digital Experiences in Fashion


Marketing and brand strategy for fashion, lifestyle and luxury brands has now…

Experiential E-Commerce

Reinventing Retail: Tapping Into Experiential Ecommerce


At one point in time, online purchasing was seen as simply a cheaper and more…

UI/UX Design

White Papers: A Marketing Tool for Greater Visibility


Designed to educate the market about a product or service, the white paper is…

Branding Strategies

Designing for Healthcare: Improving Patient-Provider Communication


Perhaps the most critically important industry to adopt a user-centered…

Designer's Workstation

The Impact of Animation on Web Design and User Interactions


The use of animation in web design has evolved significantly, becoming an…

User Experience

Experience Is Everything


Experience can take many forms. Experience is all around us. Experience is the…

Web Designer collaborating with Web Developer

Designing for Enterprise: How User Testing and Iteration Can Enhance Your Website


Designing a successful website requires more than just a good idea and a…

Marketing Strategies

Event Marketing: Getting it Right Every Time


Whether its an annual trade show, sales meeting, summit or exhibition - having…

Website Redesign

A Website Redesign for Better Usability


User experience and web usability are significant aspects of a website's…

Content Management Systems

A Better Content Management System for a More Agile Business


While it may not seem that choosing the right content management system has to…

Marketing Strategies

Creating a Market Segment Expansion Strategy


Entering a new market can be a daunting task. Whether battling a sales slump,…

UI Design

Interaction Design: Connecting The Elements


In the rapidly and constantly changing landscape of both graphic and web…

Brand Positioning

Positioning Your Annual Report as A Marketing Tool


At the beginning of the year, many companies, organizations and non-profits…

UI/UX Design

5 Essential Website Features to Have in 2016


From search engine guidelines to software updates, the terrain of the online…

User Experience

Are You Experienced?


It is one thing to deliver a great product, but can you back it up with a…

Embracing Responsive Web Design: The Key to User-Friendly Websites in a Mobile-First World


Responsive web design has become an essential aspect of creating user-friendly…

10 Essential Principles of User-Centered Design


How to Create User-Friendly Websites User-centered design (UCD) is an…

User Experience

Redefining User Experience for the Offline Brand


It shouldn't be surprising that the majority of interaction done with a brand…

Marketing Strategies

7 Tools to Boost Online Holiday Marketing Campaigns


Campaigns, promotions, sales, marketing pushes - however you name it - the…

Marketing Strategies

Improving Company Culture With an Agile Approach


More often than not, the means to completing a project with the ideal outcome…

User Experience

Reinventing The Intuitive User Experience


If the term ‘intuitive’ is beginning to sound like the mantra of UX, you aren't…

Marketing Strategies

Mastering the Art of Customer Engagement Marketing


Traditionally, customers have always been critical to the success of a brand -…

Packaging Design

Off the Shelf: Creating the Ideal Packaging Design


In an increasingly digital environment, it's important for those with a…

Logo Design

4 Logo Design Tips from The Experts


Brand identity is all around from print & packaging to digital, so its…

artversion chicago agency

Generating Leads Through Digital Content Marketing


It may be surprising to know that the majority of leads that actually result…

Marketing Strategies

5 Ways to Build An Experiential Digital Brand


For a brand to make a truly authentic connection to a user, it must extend many…

Content Strategies

Use Case: Creating A Digital Content Strategy


Creating a sustainable and regenerating approach to content is…

User Experience

Implementing A Digital Personalization Strategy to Achieve Heightened Conversion


A digital approach to personalization, if orchestrated well, provides…

Usability Testing

5 Elements of An Effective Logo Design


An effective logo can be the catalyst for a great product or company launch.…

User Journey

Mapping the Customer Journey for the Ideal User Experience


Whether a marketer, UX designer or developer - understanding the user…

UI Design

What’s Trending in UI: A Designer’s Perspective


Trends within the user interface landscape change rapidly as new ideas and…

Content Strategies

Positioning Your Content Marketing for Lead Generation


Creating great content is top of mind for an increasing number of…

mobile phone design

Monetizing Your Digital Content


With a sharp focus on content strategy and the reach of digital advertising,…

Content Strategies

Creating A More Agile Brand Through Content Strategy


Content is vital to designing the foundation for which a brand can begin…

User Experience

Up Close And Personal: Putting the Individual Back into User Persona Development


An important element of usability testing for web design and…

Conversion Rates

5 Tips for Boosting Conversion Rates Through Video


A solid content strategy, site architecture and usability testing can do…

E-Commerce

The Ecommerce Effect: Meeting the Needs of a Digital Consumer


For any business, whether brick and mortar or solely web based, ecommerce is…

Setting A Strategy for Mobile Site Optimization


We’ve all known that mobile is rising quickly as the main platform for users…

Web Designer Working on the Layouts

What is Information Architecture?


Information architecture is the process of organizing and structuring content…

Creative Collaboration

Delivering Your Best Work Through Collaboration


When most companies need branding work, the first thing they think about…

Packaging Design

Elements of Successful Packaging Design Development


As the digital environment develops and expands - so does the packaging…

UI/UX Design

The Five Pillars of Design Simplicity


The process of designing and developing a site that is simple yet effective can…

UI/UX Design

Driving Business Growth Through Good Design


We exist in a design-driven culture. It's a catchphrase that exists much…

What You Need to Know about The Internet of Things


With constant developments in mobile technology, the recent release of the…

Digital Storytelling

5 Platforms for Effective Digital Storytelling


Visual storytelling, when combined with the right measure of image and often…

Brand Building

Cultivating Digital Trust Through Solid Brand Attributes


Building trust in the digital environment is a hot topic these days - and for…

Content Data Strategy

Intelligent Analytics: Making Big Data Work


Understanding user behavior in the digital environment is paramount to refining…

Content Strategy

Content Strategy: Crafting Shareable Messaging


In the current digital landscape, content strategy has become the name of the…

Font Design

Type Talk: Sweden Sans


National anthems, state birds, state trees - flags. These elements are all…

Photography

Right Image, Right Brand: Choosing Your Photography Style


Point, click and shoot. It’s just that easy, right? It may seem that equipped…

Innovation

What Kind of Innovator Are You?


With an incredibly competitive market and a demanding customer base,…

Product Launch

Elements of a Successful Product Launch


With the ushering in of a New Year comes a plethora of bright and shiny new…

Minimalism Design

When Less is More: Minimalist Web Design


Information has become prevalent and even numbing - so it’s vital to…

Logo Design

Thinking Beyond the Logo: A Packaging Primer


Unless a consumer already has knowledge or experience on the quality of a…

Content Development

Engaging Your Audience With Better Content


Experiential engagement comes first. We have to like the way something looks,…

Branding Strategies

Building A Creative Infrastructure


Organizational structures are built - block by block consisting of values,…

Branding Strategies

Is your brand ready (yet)?


In today's fast-paced, ever-changing business environment, the qualities of…

Minimal Design and Clean UI: The Modern Approach to Enhancing User Experience


In the world of web design—minimalism has emerged as a popular and effective…

Digital Design Agency

It Never Hurts to Ask


Sometimes when you are unsure of something you may hesitate to ask someone for…

Design Agency

First Impressions


When meeting anyone, let alone a potential client, it is very important to make…

Digital Design Agency

Don’t Jump to Impossible


It is an easy way out to say something is impossible when at first you do not…

Perfecting Visual Versions with Test-driven Mindset


Introduction: In the world of digital interface design, it's crucial to…