Mastering the Art of the Call to Action
The Call to Action (CTA) is more than a mere button on a page—it’s a critical communication tool that guides users towards a desired action, whether it’s making...
Erin Lentz
As the Executive Director of Design at ArtVersion, Erin plays a pivotal role in leading the firm's design initiatives and driving successful outcomes for both internal projects and client collaborations. With her expertise and leadership, Erin oversees the strategic planning and execution of design projects, ensuring they align with clients' objectives and result in impactful brand experiences. Notably, Erin has spearheaded major strategic shifts for renowned clients such as Exelon, Hilton, TransUnion, Caterpillar, and Volvo. Her contributions have focused on driving user engagement and evolving brand experiences by expanding digital language and leveraging data science, research, and design methods.
Through her leadership, Erin ensures that the design team at ArtVersion delivers exceptional solutions that not only meet client's immediate needs but also contribute to their long-term success. She fosters collaboration, encourages best practices, and promotes a culture of continuous learning within the design team. Erin's passion for design extends beyond aesthetics; she recognizes the power of design to solve complex problems, enhance user experiences, and drive business growth.
Erin's impact goes beyond individual projects. She actively seeks opportunities to innovate and evolve ArtVersion's capabilities, always staying ahead of industry trends and technological advancements. By staying at the forefront of design thinking and harnessing the potential of emerging technologies, Erin empowers ArtVersion to deliver cutting-edge solutions and stay competitive in the ever-evolving digital landscape.
Tackling Product Dress Code Design with Your Agency
In the competitive landscape of products and brands, standing out is not just about the quality of what you offer but also about how it’s presented. The concept...
Top-Reviewed Chicago Design Agency by The Manifest
The Manifest Names ArtVersion as one of the Most-Reviewed Design Agencies in Chicago The design industry has taken a massive transformation as digital solutions, products, and platforms become...
Large-Scale Website Design: User Perceptions and the Corporate Experience
A company’s website often serves as the first point of interaction with its customers. It’s the digital window—a storefront that communicates values, services, and brand identity. Therefore, designing...
Contextual Design Methods: Building Websites Iteratively for Enhanced User Experience
In the ever-evolving digital field of web design and user interface design, designing a website or a digital product isn’t a one-time task. Is it? No, it’s an...
WordPress for Large-Scale Web Projects
WordPress is a widely utilized content management system (CMS) for web development, prized for its simplicity, flexibility, and open-source ecosystem that offers code transparency for easy peer review....
Performing User Research for Your Corporate Website
User research is a critical component of designing an effective corporate website that meets the needs and expectations of your target audience. By understanding your users and their...
Understanding Google’s EEAT: Experience, Expertise, Authoritativeness, and Trustworthiness
Where information is abundant but not always reliable, search engines serve as gatekeepers for the vast expanse of online content. With countless websites and articles competing for visibility,...
Is WordPress a Good Solution for Enterprise Websites?
In today’s digital world, a well-designed and functional website is essential for businesses of all sizes, including large enterprises. A robust content management system (CMS) like WordPress can...
Decoding User Experience: Objective and Subjective Perspectives
A vital aspect of interface experience is the perceived user experience, which encompasses the overall impression, emotions, and cognitive responses users have when interacting with a digital product...
Unlocking the Power of Signifiers in Web Design: Strategies for Enhanced Usability
Signifiers are essential elements in web design, as they help users navigate and interact with a website in a more intuitive and efficient manner. By providing clear visual...
Designing for Emotion: How UX Design Creates Meaningful Connections with Users
In today’s fast-paced digital world, creating meaningful connections with users is more critical than ever. UX design plays a vital role in fostering these connections by designing for...
The Art of Microinteractions: Enhancing User Experience One Detail at a Time
In the realm of user experience (UX) design, attention to detail is what sets the exceptional apart from the ordinary. Microinteractions, those tiny yet significant interactions that occur...
Sound User Interactions: The Sonic User Experience in UI Design
While visual design is often the focus, an often-overlooked aspect is sound UX. This article explores the concept of sound UX, its role in audio feedback, and how...
Affective Design: Striking the Balance Between Emotional Engagement and Practicality
At the Heart of Affective design Affective design is a design approach that recognizes the importance of emotions in creating engaging and memorable experiences. This approach requires designers...
Boost Your Website’s Conversion Rates with User-Centered Design Tips
Converting website visitors into customers is a top priority for businesses looking to grow and succeed online. By focusing on user-centered design, you can create a website that...
Designing Intuitive and Engaging Interface Elements
Unveiling the Art of UI Affordances User Interface (UI) design is an essential aspect of creating a seamless and enjoyable user experience (UX). One of the critical components...
Language User Interfaces vs. Conversational User Interfaces: A Comparison
Language User Interfaces (LUIs) and Conversational User Interfaces (CUIs) are two approaches to facilitating human-computer interaction through natural language processing. While both interfaces are designed to make it...
Updated Whitepaper: A Comprehensive Guide to Website Usability Testing
I’m excited to share my in-depth whitepaper on website usability testing, which you can access at Versions—an ArtVersion’s arm for UI/UX research and development. This guide offers practical...
User-Centered Approach to Interface Design for Heavy Equipment Manufacturing
In the realm of user interface and user experience design, our team is dedicated to innovation, applied research and creativity. We built a reputation for delivering user-centered UI...
Creating Inclusive Digital Experiences: Merging Accessibility and UX Design for a User-Centric Web
As designers, we deeply understand that accessibility and UX design are closely intertwined. They both focus on creating enjoyable and efficient experiences for all users. This realization informs...
Designing Accessible UIs: Adhering to Web Content Accessibility Guidelines (WCAG)
The design of accessible user interfaces (UIs) is crucial in ensuring that all users, including those with disabilities, can effectively interact with digital products. One of the most...
WordPress CMS: Revolutionizing the Internet One Website at a Time
Since its inception in 2003, WordPress has evolved from a simple blogging platform into the most popular Content Management System (CMS) in the world. With a market share...
The Power of Iterations for Web Design
Iterative design is a methodology that utilizes an ongoing process of improvement and refinement to create more effective design solutions. It involves multiple feedback cycles from stakeholders, users,...
User-Centric Design: Uniting Users, Stakeholders, and Designers for a Successful Company Website
A company website is more than just an online presence; it is a powerful tool to showcase your brand, engage with customers, and drive sales. In today’s competitive...