Balancing Design Uniqueness with a Website Functionality
Designing a unique and functional user interface (UI) for the web is both an art and a science. I recall a project for one of our SaaS clients...
Erin Lentz
As the Executive Director of Design at ArtVersion, Erin plays a pivotal role in leading the firm's design initiatives and driving successful outcomes for both internal projects and client collaborations. With her expertise and leadership, Erin oversees the strategic planning and execution of design projects, ensuring they align with clients' objectives and result in impactful brand experiences. Notably, Erin has spearheaded major strategic shifts for renowned clients such as Exelon, Hilton, TransUnion, Caterpillar, and Volvo. Her contributions have focused on driving user engagement and evolving brand experiences by expanding digital language and leveraging data science, research, and design methods.
Through her leadership, Erin ensures that the design team at ArtVersion delivers exceptional solutions that not only meet client's immediate needs but also contribute to their long-term success. She fosters collaboration, encourages best practices, and promotes a culture of continuous learning within the design team. Erin's passion for design extends beyond aesthetics; she recognizes the power of design to solve complex problems, enhance user experiences, and drive business growth.
Erin's impact goes beyond individual projects. She actively seeks opportunities to innovate and evolve ArtVersion's capabilities, always staying ahead of industry trends and technological advancements. By staying at the forefront of design thinking and harnessing the potential of emerging technologies, Erin empowers ArtVersion to deliver cutting-edge solutions and stay competitive in the ever-evolving digital landscape.
Improving Business Website Through User-Centered UI/UX
Storytelling is a crucial part of marketing, and what better way to tell stories than through engaging visuals? A narrative with a strong infographic that walks users through...
Branding is More Than Strategy
We all find ourselves sitting in long corporate meetings and sessions about our brands and talks about what to improve. But having a robust branding strategy is just...
Unlocking Business Potential Through Exceptional User Experiences
With the proliferation of digital products and services, the demand for skilled UI/UX designers remains strong. Companies across various industries seek to improve user experience to retain customers...
Understanding UX Design Services
The importance of UX in web design has been growing steadily since the early 2000s. However, it gained significant momentum around 2010, when the rise of mobile internet...
Designing a Website for SaaS Companies: Key Elements for Success
Recently, we were searching for a SaaS solution to assist with team onboarding and computer device management. During my exploration of various options, I encountered several challenges on...
Design Thinking in Web Design
Design thinking — a methodology that emphasizes empathy, experimentation, and iteration— offers a robust framework for achieving digital transformations. By integrating the principles of design thinking into web...
Day in the Life of a Designer: Crafting Success for Brands
Every day at ArtVersion, my team and I delve into the intricate details that define our clients’ brands. People often ask how we consistently deliver exceptional results. The...
The Role of User-Centered Design in AI Product Development
In the ever-evolving landscape of artificial intelligence, the importance of user-centered design (UCD) cannot be overstated. At its core, UCD focuses on creating products that offer meaningful and...
Power of the Trio: Marketing, Branding, and Design
Marketing, branding, and design are the cornerstones of any successful business strategy. In the competitive landscape of today’s business world, standing out requires more than just a great...
Effective Event Marketing: A Holistic Approach to Digital and Physical Design
A successful event marketing strategy combines digital and physical design elements, seamlessly integrating design, graphics, and experiences to promote your brand. Event marketing is no longer confined to...
Mastering the Art of the Call to Action
The Call to Action (CTA) is more than a mere button on a page—it’s a critical communication tool that guides users towards a desired action, whether it’s making...
Tackling Product Dress Code Design with Your Agency
In the competitive landscape of products and brands, standing out is not just about the quality of what you offer but also about how it’s presented. The concept...
Top-Reviewed Chicago Design Agency by The Manifest
The Manifest Names ArtVersion as one of the Most-Reviewed Design Agencies in Chicago The design industry has taken a massive transformation as digital solutions, products, and platforms become...
Large-Scale Website Design: User Perceptions and the Corporate Experience
A company’s website often serves as the first point of interaction with its customers. It’s the digital window—a storefront that communicates values, services, and brand identity. Therefore, designing...
Contextual Design Methods: Building Websites Iteratively for Enhanced User Experience
In the ever-evolving digital field of web design and user interface design, designing a website or a digital product isn’t a one-time task. Is it? No, it’s an...
WordPress for Large-Scale Web Projects
WordPress is a widely utilized content management system (CMS) for web development, prized for its simplicity, flexibility, and open-source ecosystem that offers code transparency for easy peer review....
Performing User Research for Your Corporate Website
User research is a critical component of designing an effective corporate website that meets the needs and expectations of your target audience. By understanding your users and their...
Understanding Google’s EEAT: Experience, Expertise, Authoritativeness, and Trustworthiness
Where information is abundant but not always reliable, search engines serve as gatekeepers for the vast expanse of online content. With countless websites and articles competing for visibility,...
Is WordPress a Good Solution for Enterprise Websites?
In today’s digital world, a well-designed and functional website is essential for businesses of all sizes, including large enterprises. A robust content management system (CMS) like WordPress can...
Decoding User Experience: Objective and Subjective Perspectives
A vital aspect of interface experience is the perceived user experience, which encompasses the overall impression, emotions, and cognitive responses users have when interacting with a digital product...
Unlocking the Power of Signifiers in Web Design: Strategies for Enhanced Usability
Signifiers are essential elements in web design, as they help users navigate and interact with a website in a more intuitive and efficient manner. By providing clear visual...
Designing for Emotion: How UX Design Creates Meaningful Connections with Users
In today’s fast-paced digital world, creating meaningful connections with users is more critical than ever. UX design plays a vital role in fostering these connections by designing for...
The Art of Microinteractions: Enhancing User Experience One Detail at a Time
In the realm of user experience (UX) design, attention to detail is what sets the exceptional apart from the ordinary. Microinteractions, those tiny yet significant interactions that occur...
Sound User Interactions: The Sonic User Experience in UI Design
While visual design is often the focus, an often-overlooked aspect is sound UX. This article explores the concept of sound UX, its role in audio feedback, and how...