August 23, 2021
Design Strategies that Erase Cognitive Friction
Intuitive design thinking emphasizes “grounding” user experience. Curb confusion and minimize frustrations to achieve coveted conversions.
0 Comments12 Minutes
Erin Lentz is the Executive Director of Design at ArtVersion. As the main anchor of the ArtVersion team, Erin oversees all of the firm’s internal and client communications. She designed and engineered major strategic shifts for our clients, including Hilton, TransUnion, Caterpillar, and Volvo. To drive user engagement and help evolve their brand experiences by expanding a base of digital offerings and creating new global capabilities utilizing data science, research, and design.
August 23, 2021
Intuitive design thinking emphasizes “grounding” user experience. Curb confusion and minimize frustrations to achieve coveted conversions.
0 Comments12 Minutes
