Audit Technology Group
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Design Strategy
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UI/UX Design
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Web Design
Heightening User Engagement and Brand Visibility
The website design was developed with end-to-end methodologies that achieved business objectives.
Audit Technology Group (ATG) is a reputable financial audit company and to showcase its professionalism and legacy, the team partnered with ArtVersion to elevate their branding and website. The goal behind the website refresh was to dynamically showcase their services to innovatively stand out against their competitors while furthering their audience reach and engagement. ArtVersion strengthened the website’s overall design language system on the front end and strengthened the site’s functionality on the backend.
User-Centric Web Design
The redesign needed to strike a balance between familiarity within the industry and a heightened sense of professionalism and sleekness, traits not commonly emphasized in the sector.
 This would allow ATG to stand out as a differentiator in the industry without straying too far from the expected. ArtVersion elevated ATG’s positioning through the use of tech-inspired graphic design elements that captured attention and integrated fin-tech aesthetics. The new visual components introduced a dynamic and modern edge, a significant shift from the more static style of their previous website. Additionally, the website’s structure was crafted contextually, integrating copy and messaging with visuals for a coherent information hierarchy. This helped to open new pathways for users to stay on the website for the engagement growth initiative that the ATG team was seeking.
Typography
Lato and FairPlay were the selected typefaces for ATG’s design system because of their clarity, professionalism, and modern aesthetics. Lato, with its semi-rounded details and strong structure, provides a sense of stability, which is essential for fostering trust and reliability in a financial context. Meanwhile, FairPlay is a sophisticated and clean typeface with its serifs, enhancing readability. Both typefaces support a wide range of weights and styles, offering versatility in the design of hierarchical information.
Color Selection
The color palette created a sense of professionalism and sleek design due to their subdued and conservative tones. The deep red added a touch of energy and assertiveness, while the navy blue and dark teal communicated stability and trustworthiness—qualities often associated with professionalism. The light gray and white introduced a clean and modern feel, providing a neutral background that enhances the overall sophistication of the palette.
The Outcome
The website successfully emphasized ATG's leadership and innovative strategies, positioning them as a forward-thinking player in their industry. Moreover, it functioned as an essential resource for promoting their services, enhancing their visibility and appeal to potential clients. With optimized UX, the website has seen a notable increase in conversion rates, driving more leads and customer acquisitions. Users enjoyed a more intuitive and engaging online journey, resulting in longer session times and increased engagement.
