Lingo Live, a skills-based coaching company was seeking modernization and professionalism across their UI/UX design and collateral, all with a creative, lively twist.
Dynamic Design That Emboldens Leaders of Tomorrow
ArtVersion's creative concepting evolved into a bespoke design language that captured Lingo Live's authority in their industry.
From the intricacies of UI/UX design to the artistry of graphic design and brand materials, the visual story evoked the energy of Lingo Live's new brand direction, resulting in a seamlessly integrated design ecosystem. Playful shapes, animations, color palettes, graphic design, and typography, each detail was purposefully optimized. All assets additionally underwent muti-device testing for a robust user experience.
Spanning digital and print platforms, custom iconography was crafted to enrich content-dense sections with visual appeal. This iconography enhanced the brand's vibrant, energetic tone, distinguishing it from conventional icons that might deter the newly established aesthetic.
The content from Lingo Live, indicative of their industry leadership, was entrusted to the design team to visually narrate their message. The team adeptly translated this into a diverse range of materials, from sales decks and social ads to the structured elegance of white paper layouts. Each piece of content was enhanced with visuals that integrated with the text, reinforcing the narrative.
Lingo Live's color palette combines a light blue with vibrant gold, and soft teal. The blue represents innovation and trust, while the warm gold signifies excellence. The overall palette created a welcoming and engaging atmosphere, embodying Lingo Live's commitment to dynamic and effective language coaching.
Apercu was selected for its modern and versatile typeface designed to make a bold statement in both print and digital contexts. With its clean lines, geometric shapes, and carefully crafted letterforms, Apercu struck a balance between sophistication and simplicity.