Innovation

Working with such an iconic brand always brings a great amount of excitement to our creative team, especially if the brand is as cool and forward thinking and ready for a complete refresh without compromises. When it was time to reinvent Aiwa, brand managers together with the marketing and communication team called us up to collaborate on this historically important project.

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Corporate Identity

A new corporate identity was born from the combination of old assets that people remembered and liked, to a new, bolder message that is more relevant to today’s marketplace. This fresh approach on lifestyle images and graphics combine seamlessly with the brand promise that the Aiwa team believes in.

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DESIGNING USER EXPERIENCE

The challenge was to preserve all of the elements that people used to like about Aiwa, while bringing a new innovative approach to their corporate presence and visual communications. At the same time, they were working on launching a new product to complement this brand relaunch.

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SOLUTION

We were excited to work and collaborate on the old branding elements and assets they already had in place. Their openness and readiness to experiment with using a more modern and minimalist approach in conjunction with pre-developed and historically important brand assets was accepted gracefully. Our creative team connected to their brand message instantly, relating to the combination of the economies-of-scale of a large manufacturing base along with the responsiveness of a small startup.