BreezoMeter
Infusing Data Clarity
01
Research
02
Strategy
03
Graphic Design
04
Content Analysis
05
Data Visualization
An Actionable Purpose
With air pollution the single biggest environmental health crisis facing society, human quality of life is inherently compromised. But BreezoMeter doesn’t stand still. Rather, the brand had a courageous ambition to be a part of the solution.
Based in Haifa, Israel, BreezoMeter is a champion of awareness about air pollution with a deep commitment to educating audiences about the threats of unclean air. BreezoMeter’s mission of healthier communities and breathable air was applicable to worldwide audiences, and they had all the statistics to prove it. A whopping 92% of the world’s population was living in a territory with dangerous air pollution.
With a goal of reaching more than 6 billion people living in regions where air quality guidelines were poor, it was time for a re-imagination of its data. BreezoMeter collaborated with ArtVersion to inform the implications of its data in an innovative way.
Modernizing A Call-To-Action
Fueled by bold insights to change the world, ArtVersion and BreezoMeter proceeded with an eye-catching campaign that would rejuvenate a sense of urgency about the need for healthier air quality and accurate environmental projections.
After thoughtful content analysis, data-driven market research and style development, ArtVersion created a unique way of displaying these insights via print and digital materials that simplified the intricacies of BreezoMeter’s data. These materials included a brochure and life-sized step and repeat banner for marketing events. In the process, ArtVersion swiftly enhanced BreezoMeter’s brand identity with a refreshed color scheme and dynamic curated visuals that led to an engaging storytelling narrative.
Bebas Neue
Thin
Bebas Neue
Light
Bebas Neue
Regular
Bebas Neue
Bold
Typography
Bebas Neue stands out as a highly regarded font due to its distinctive and modern design, making it a popular choice for various design applications. Its clean, bold lines convey a sense of strength and impact, capturing attention effectively. Bebas Neue offers versatility, making it suitable for both headlines and body text, contributing to BreezoMeter's cohesive and aesthetically pleasing visual identity.
Color Selections
Breezometer's air quality tracker adopts a vibrant color palette of teal, blue, orange, green, red, and yellow to communicate its brand essence. Teal and blue instill trust in the brand's data accuracy, while orange adds a dynamic energy reflective of the urgency in air quality monitoring. Green underscores Breezometer's commitment to environmental well-being, and the inclusion of red and yellow ensures attention-grabbing visual cues for critical alerts.
Teal
#28B78D
Blue
#3197C4
Lime Green
#A3CF5D
Orange
#F95A13
Red
#AE3734
Yellow
#F9CC39
Data Visualization
Facilitating in-depth information to neutral audiences clearly and concisely can be a major challenge for brands without the design capabilities to make it happen. That’s why, more than anything, the project’s success relied on ArtVersion’s approach to data visualization. ArtVersion crystallized iconography, playful line graphs and infographic charts, and vibrant heat maps depicting the risks of pollutant concentrations.
Tactful Lead Generation
The newly designed assets, which were first displayed at critical industry events, breathed life into BreezoMeter’s air quality data. ArtVersion’s data visualization methods shed light on the wide range of industries and economic sectors correlated with air quality – from real estate and cosmetics to insurance and others. The campaign posed an “awareness” factor that BreezoMeter was previously absent, resulting in new client leads and contract closings for the brand following launch.
Developing A Creative Edge
BreezoMeter was focused on changing the course of carbon usage and toxic pollutants by “making the invisible, visible.” With ArtVersion’s guidance, through intensive discovery and content analysis, BreezoMeter became equipped with all the tools to sound off on a message urging a recognition of how often air quality changes. The design language and copy worked together seamlessly for an innovative report design and collateral.
The Result
With a newfound identity and several creative assets that not only informed but also excited, BreezoMeter was ready to charge forward in conquering the risks of air pollution. The campaign and creative direction by ArtVersion unified BreezoMeter’s objectives and magnified rightful global concerns about air pollution. Most importantly, the project established relevant touch points for people across the globe to take action and be safe.
