Providing Hope for Future Families
Center for Reproductive Care (CRC Fertility) is a reproductive endocrinology and infertility clinic providing fertility treatments for Chicagoland area patients. With their mission to provide couples and individuals the opportunity to create families, they were looking for a creative partner to craft a professional yet approachable identity along with a clean user interface design. The new website would be used as a resource for their patients to schedule appointments, learn about CRC’s services, and become educated about the landscape.
Brand Identity & Storytelling Strategy
Center for Reproductive Care collaborated with ArtVersion to formulate an identity that would be both friendly & trustworthy, providing patients with comfort and confidence as they pursue family dreams. With a distinctive logo design, crisp photography and authentic messaging, the ArtVersion team created a cohesive brand identity symbolizing CRC’s core values and treatments. This was accomplished through promotion of health and well-being, accompanied by brand authenticity and originality.
Web Design Strategy
Center for Reproductive Care’s goal was to visually represent their practice in a way that was welcoming to current and future patients, without compromising their value and service offerings. The ArtVersion team organized a clean look and feel, selecting specific color palettes, layouts themes and typography that complemented the new logo and refined messaging. The refreshed interface was simple to navigate and allowed patients to find resources easily and schedule appointments.
Social Media and Messaging Strategy
With an established brand equipped with original imagery and authentic messaging, Center for Reproductive Care wanted to extend their community presence on social media. Providing patients with an additional resource to learn about their services and other relevant fertility topics, the CRC brand was able to engage with current and future parents outside of their clinic. Incorporating key brand elements and using a combination of imagery & iconography, ArtVersion executed a consistent social media strategy that solidified Center for Reproductive Care as a preferred fertility care provider.