Preventive Health Partners
Immediate Care For Future Health
01
Research
02
Graphic design
03
Marketing collateral
04
Strategy
05
UX Design
Understanding The Objectives
Preventive Health Partners is a medical provider specializing in onsite preventive health services including vaccinations, check ups, consultations and health coaching. ArtVersion was tasked to design their brand identity and website, and produce marketing collateral and white papers to further increase brand visibility. Our objective was to convey their leadership’s position on the value of a preventative healthcare approach as key to ensuring long-term health outcomes and improved quality of life for their patients.
The Challenge
This partnership began with brand identity and development for the client’s partner company, Passport Health. We were thrilled to continue our work with Preventive Health Partners to launch their visual brand and logo, launch their new website and introduce their important services to the public in a dynamic and engaging way that clearly communicated their vision and value in the healthcare space.
Brand Development
Visualizing The Identity
A clean, simple and vibrant logo and visual branding was fundamental to our design approach. The visual identity strategy was guided by a need for clarity in brand communication as an entrypoint for patients delving into Preventive Health’s array of healthcare deliverables. Designing a logo with an array of pantone blue gradients, a consistent font expression with multiple color schemes for creative application created options for digital and print material uses for a number of target audiences.
The Digital Experience
The website was designed to encourage user journeys to explore the brand’s solutions, partners and innovative processes for serving their patients. Each subcomponent of these topics offered visual graphics accompanied by descriptive language with a clear voice and tone throughout the site, creating a seamless understanding of the brand and conveying patient expectations in a way that is immediately accessible and easy to digest. This clarity was also achieved by our support in content optimization to improve SEO objectives and further expand their audience reach and impact.The value of Preventive Health Partners is presented in a way that is intuitive and compelling, offering a user experience that guides patients through each step of accomplishing their visitor needs.
Mobile Optimization
Marketing Collateral
Expressing the value of preventive care is a powerful message for patients to understand the benefits of. Preventive Health Partners’s mission is forward thinking and focused on making preventive healthcare widely accessible with advanced technology, strong partnerships and innovative solutions for patients to receive a wide array of health services, all of which are more important than ever in the current healthcare landscape. In the end, we created a visual identify and user experience that created opportunities for Preventive Health Partners to expand their connections, strengthen their voice and share a brand that resonated with patients they desired to reach.