A survey conducted by global data and analytics expert Nielsen revealed that 59% of people prefer to buy new products from brands already familiar to them. This is the power of a visible brand – getting seen means retaining an audience.

So, whether your own audience is buying from you, buying into what you do, or a little of both, getting seen and remaining visible is critical.

5 great ways to get your new brand seen this year

Goran Paun, Creative Director at ArtVersion, attests that brand differentiation can be a significant driver for earning that coveted consumer familiarity. Through relevancy, authenticity and proof, a brand is able to create tangible recall that not only resonates with an audience but also is more likely to generate conversions.

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