Climate Interactive
Website development and brand identity for leaders in equitable climate change solutions.
Website Design and Development
Climate Interactive, rooted in the field of system dynamics modeling, provides companies, communities, and leaders with accessible tools and strategies to improve their strategies for climate change action.
Climate Interactive collaborated with ArtVersion to create a website that effectively highlighted their initiatives, reflecting a contemporary and welcoming aesthetic. Recognizing the breadth of critical strategies, accomplishments, publications, and additional contributions of Climate Interactive, the website’s architecture was carefully organized.
The design emphasized visual hierarchy and modularity, ensuring that content was easily navigable and strategically presented. Carefully crafted user journeys drove engagement with multi-media content for a coherent user experience that embodied the organization’s core objectives.
Responsive Design
Color Palette
Within the design system, the color story added a fresh layer of vibrancy as well as evoked a welcoming feel. Leaning more toward bright “nature-like” tones, the color palette hues worked aesthetically with each other, while also evoking the nuance of sustainability through the utilization of each tone.
Typography
Open Sans and Bebas Neue proved to be ideal choices for the Climate Interactive website. These typefaces were picked for their high readability and scalability across various devices and browsers, ensuring a consistent user experience. Given their widespread availability, selecting these fonts also contributed to ease of use in design implementation, making them excellent choices for the project.
Logo Design
ArtVersion’s graphic design team curated a logo design that embodied Climate Interactive’s core mission and goals. Although the focus was on the organization’s name, the incorporation of arrows was an added flare. The arrows were symbolic of many facets such as representing progression and change in climate action, guidance toward renewal and regeneration, and interconnectivity of nature and human action. The color choices were tied into the newly established color palette.
The Result
An optimized, future-proof website
The website UI/UX experience was a well-structured and optimized online presence, effectively highlighting Climate Interactive's contributions to climate change action. It served as a dynamic platform that advanced its mission and captivated visitors with its visually appealing and professionally curated experience.