Brand Identity

Culture of One Empowerment Systems sought a more recognizable identity and cohesive digital presence that would educate audiences on best practices for achieving & optimizing self-awareness. ArtVersion was called upon to produce dynamic brand attributes and striking visuals that would create an emotional connection to its intended audience, while enabling greater transparency about the mission.

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Design

The ArtVersion team grounded Culture of One’s brand with a a clean web design speaking to users with elevated messaging and a distinct personality. Brand deliverables like the Myers-Briggs Type Indicator (MBTI) and Emotional Quotient Inventory (EQ-i 2.0) assessments, meant to drive brand value and conversions, were seamlessly harmonized into the interface.

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SOCIAL MEDIA AND MESSAGING STRATEGY

The brand, now fueled by renewed emotion and energy, extended its messaging and engagement to social media. There, Culture of One’s voice and mantra (“Listen, Learn, Discover”) rang true for a wide range of global audiences, featuring added clarity about the renowned academic pedigree of stakeholders and principles that spark internal “empowerment.” Key brand elements and iconography were mirrored to reflect synergy between the web design and associated digital channels.

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