Brand Identity & Storytelling Strategy
Culture of One Empowerment Systems sought a more recognizable identity and cohesive digital presence that would educate audiences on best practices for achieving & optimizing self-awareness. ArtVersion was called upon to produce dynamic brand attributes and striking visuals that would create an emotional connection to its intended audience, while enabling greater transparency about the mission.
With a refreshed logo and brand guidelines symbolizing Culture of One’s universality, the brand was re-positioned and defined by more than just a vision.
Crisp Design, Fluid Narrative
The ArtVersion team grounded Culture of One’s brand with a a clean web design speaking to users with elevated messaging and a distinct personality. Brand deliverables like the Myers-Briggs Type Indicator (MBTI) and Emotional Quotient Inventory (EQ-i 2.0) assessments, meant to drive brand value and conversions, were seamlessly harmonized into the interface.
Through in-depth storytelling exercises capturing the essence of the brand’s core philosophies, themes most closely resonating with target audiences emerged. An ingenious identity was born.
Social Media and Messaging Strategy
The brand, now fueled by renewed emotion and energy, extended its messaging and engagement to social media. There, Culture of One’s voice and mantra (“Listen, Learn, Discover”) rang true for a wide range of global audiences, featuring added clarity about the renowned academic pedigree of stakeholders and principles that spark internal “empowerment.” Key brand elements and iconography were mirrored to reflect synergy between the web design and associated digital channels.
The result was a brand evoking curiosity about self-improvement strategies. With unified brand systems and a complete identity with meaning behind it, Culture of One was ready to take on the world.