Heritage Werks
Web Refresh and Development
Heritage Werks was seeking to refresh its online experience by adopting a contemporary aesthetic that highlighted its expertise as a premier archival service provider.
Their objective was to intersect visually appealing web design with the depth of their content-rich website, showcasing the caliber of their clientele and services. The site refresh was a familiar task for the ArtVersion team, having successfully collaborated with them in the past. This collaboration brought a modern twist to their established brand identity, enhancing user engagement through optimized navigation paths, strategic conversion points, and the integration of optimized video and photography. The website overhaul offered a smooth and intuitive user experience.
ArtVersion introduced interactive elements to improve content readability and maintain a visual hierarchy, making the site more navigable and interactive. These elements, alongside curated webpages and structures, made complex information accessible and captivating. Additionally, the introduction of visual graphics and subtle animations added vibrancy to the site, making for a refreshing and engaging online experience.
Responsive Design
Mobile
Color Palette
In keeping with Heritage Werks' brand identity, the refresh retained its signature blue color. However, ArtVersion's design team introduced new and lighter shades of blue across the website to add depth and dimension, creating visual breaks with fresh colors. This purposeful use of the color palette ensured that the website remained cohesive with the overarching brand guidelines, while simultaneously infusing new visual interest throughout.
Cobalt Blue
#2A75C2
Parchment White
#F6F6F6
Stark Grey
#6C6D71
Soft Blue
#C7DEF5
Roboto
Regular
Roboto
Light
Roboto
Bold
Helvetica Neue
Regular
Typography
With dual typography directions, ArtVersion was able to strengthen visual hierarchy and readability throughout the website. Roboto and Helvetic Neu were the optimal font selections because they didn’t stray too far from Heritage Werks’ original typeface but added that modernized edge they had been seeking.
Logo Refresh
The logo design took on a new simplified approach. The logo was refreshed without its emblem graphic and instead took on a cleaner, minimalist look. The typography and the color scheme became the main focus and its modern look and feel aligned with the website’s optimized and modern aesthetic. It was a subtle, yet significant change.
Iconography
An important part of the website’s visual story was the curation of custom iconography. The icons were utilized to coincide with the content that described each archival service, for each particular industry. Each icon was developed with clean, sleek lines and the Heritage Werks blue as well as circular motifs.
On Location Photo Sessions
To authentically showcase their work culture and services, ArtVersion team members traveled to Georgia for an on-location photography session.
During this visit, they captured images of Heritage Werks’ archivists at work, the extensive archival storage areas, and the sophisticated preservation technology among other aspects. The two-day photography endeavor allowed the opportunity for the ArtVersion team to document Heritage Werks’ work culture with authenticity and supply high-quality visual assets for their website.
The Result
The website refresh offered a modern edge to Heritage Werks’ legacy.
The upgraded web design allowed for a new digital presence for the archival company to capture its industry-leading positioning for conversions and potential new client retention. The website helped modernize Heritage Werks’ brand identity in a future-proof, innovative way.