Customer Experience

Customer experience (CX) is the overall response of the consumer within every interaction between them and the business they are engaging with. It is the focus on the relationship between a brand and its potential or established customers. A strong CX interface can result in customer loyalty, and a positive association from users to establish a brand with a positive reputation.

Table of Contents

Articles

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Brand Voice

As businesses strive to connect with their audiences in meaningful ways, the way a brand communicates –