Use the following to understand your brand positioning:
1. Brand Attributes
What the brand delivers through features and benefits to consumers.
2. Consumer Expectations
What consumers expect to receive from the brand.
3. Competitor attributes
What the other brands in the market offer through features and benefits to consumers.
4. Price
An easily quantifiable factor – Your prices vs. your competitors’ prices.
5. Consumer perceptions
The perceived quality and value of your brand in consumer’s minds (i.e., does your brand offer the affordable solution, the good value for the money solution, the high-end, high-price tag solution, etc.?).
Will work with you to create a thorough picture of the current market and how your brand fits in that market to determine your brand’s current position. If that’s not the position you want for your brand, lets take the necessary steps to change it based on the gaps defined when you analyzed the five factors above.
Do you use any other factors in your brand positioning definition process?

Dushan
As a senior development lead, Dushan is responsible for most of the technology strategies, security conventions and implementations to any project that hits our pipeline. His passion lies in the use of open source technologies and their customization to meet project requirements for optimized workflows.
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