Graphic Design
As a discipline in visual communication, Graphic Design is intended to transmit specific messages with clarity to user groups with specific objectives. As opposed to art, whose aim is merely contemplation and creative imagination, design is based on the principle of “form follows a function.” Graphic Design has applications in everything visual, from signage, wayfinding to technical schematics, infographics, logotypes and packaging; we communicate visually to bring clarity, accuracy and simplicity.
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