Blog - Page 12

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User-centered and User-centric Design Explained

While the terms “user-centered” and “user-centric” are often used interchangeably in the context of UI/UX design, there is a subtle difference between the two approaches. User-Centered Design User-centered...

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360 Product Spins: Why User Interactivity Matters

Interactivity, whether significant or subtle, plays a huge part in creating a memorable user experience, particularly so, with eCommerce websites. When brands include interactive elements in their websites...

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Using Focus Groups for User Testing

User testing is a necessary part of the design process, especially for UX designers. Testing should be done early and often in the design process to ensure the...

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A Blueprint for Contextual Design

For brands, earning the attention of today’s consumers, particularly younger generations, is a daunting proposition that will continue to remain tricky as the world spins with more content...

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Designing Digital Products Iteratively

The iterative design methodology is a process of versioning and refinement in the development of digital products. It seeks to create the best possible user experience by iteratively...

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Design High-Quality Digital Products

UX design is a process of creating products that provide meaningful and relevant experiences to users. It involves the consideration of how a product looks, feels, and functions...

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The Power of Iterations for Web Design

Iterative design is a methodology that utilizes an ongoing process of improvement and refinement to create more effective design solutions. It involves multiple feedback cycles from stakeholders, users,...

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Best Practices for UX/UI Content Writing

UX content writers create the copy seen on websites, apps, and other digital products. This style of writing is unlike any other. It is direct and to the...

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Best Practices for Building a Brand Guide

Companies share their logos for marketing purposes all the time in hopes of getting more people to recognize and associate with their brand. To create brand love, there...