Building Brand Ethos: Why Emotion Matters
When piecing apart a brand, the contours of its anatomy suggest that its ability to move with the moving market determines its vitality. Yet, with all its complexities,...
Blog - Page 14
The Positive Side of a Creative Block
The flow of creativity is a strange thing. Like precious a natural resource, it comes in waves – either a big rush or a slow trickle. A constant...
Angular Design: A Framework for Productivity
In digital design, there are many floating pieces that need to come together in confluence for an unforgettable user experience. Connectivity allows that nexus between all those ever-moving...
Mohawk Paper: Sustainability at the Centerfold
Paper should never be mistaken for its fragility, for it attains the ability to be a powerful tool. From books and notes, to art, and a familiar asset...
WordPress: The Optimal Enterprise CMS
Our digital and technological culture has allowed a flood of web and mobile interfaces to be designed and carefully crafted with the perpetual growth of content management system...
UI/UX Testing: Tools of the Trade
In the design stage of product development, testing is the ideal way to optimize and refine the usability of the platform. Usability testing is one of the most fundamental...
A Better Internet for Tomorrow, For All
The magnitude of the capabilities that the Internet has radiated into our modern-day world has been boundless and powerful. The Internet is such an immense source that is...
Web Animation: The Endless Possibilities
With any digital design interface, web animations have become an integral component to design. Animations on web interfaces allow for a much more eye-catching design that can be...
Best Practices: Tags vs Categories on WordPress
Organization and easy navigation are one of the many core pieces for an impactful user experience. When utilizing open-source CMS websites such as WordPress, structuring your content can...
Why User Experience Matters
We can all agree that design is important, and it’s even better when something that looks good works well. So, then why is user experience such a hard...
Experiential E-Commerce: Elevating Experience and The User
The enormity of e-commerce continues to shift and mold into new and improved renditions of itself. The ability to shop online has become the primary way to consume...
Adapting Familiar Pathways: Creating Ideal Journeys and Pathways
To design and develop an impactful website, there must be specific design elements, calls to actions, and interactions that engage the user dynamically and engagingly. Good design is...
The Future of Brand Building: Trends To Watch
What’s the best way to approach trends in branding? Well, when it comes to building a brand, trends aren’t something to be ignored. Trends exist because they prove...
UI/UX Testing Tools: The Centerfold for Functionality
Behind any digital design project and interface, functionality is one of the many utmost factors that needs to be ensured by developers. A seamless user experience that prioritizes...
Experiential E-Commerce: The Future for Companies and Consumers
It is no secret that a majority, if not all, companies and brands have made their presence known in the digital marketplace. Yet, with the influx of online...
Dissecting Data for an Optimal User Experience
Within the multidimensional layers of the digital world, the dissection of data is a fundamental part in determining the fault lines and strong suits of a website or...
Angular UX/UI: Looking Ahead with Progressive Web Apps
We all know that there’s plenty to talk about on the mobile web, but perhaps the biggest thing in the field is progressive web apps. Introduced and evangelized...
VR: The Impact of the Immersive World
The growth of technological advances leaves no room for hesitation when pushing boundaries. Virtual reality mediums have elevated the digital world in different, inventive ways that appeal to...
The Evolution of E-Commerce
In our ever-changing and growing modern-day world, it is no secret that the way we consume products and services has become a reconceptualized space. The option to purchase...
Maintaining a Fluid Creative Process Throughout the Lifecycle of A Project
When living and working in such a digitally and technologically connected culture, it’s way too easy to sit behind a screen and think that you are getting all...
Creative Process: Design is Iterative
Working together takes a certain amount of empathy and curiosity – which aren’t always the easiest qualities to tap into at a moment’s notice. They are, however, invaluable...
5 Tips for Concepting and Delivering Powerful Branding
The award-winning design team at ArtVersion is no stranger to tackling both new brand launches and brand refreshes. Working with a global client roster has taught our collaborative group...
8 Essential eCommerce Conversion Drivers
Despite being one of the most important components of eCommerce operations, conversion optimization tends to go under the radar. With a focus mainly on product offering, market segment...
Logo Design and Brand Standard Fundamentals
Logo design is the bedrock of successful branding, so shortcuts are not an option. The process of designing the identity of a brand is essentially laying the groundwork for a...
The Cornerstone of Web Design: Building Blocks for Brand Authenticity and Trust
In a traditional setting, without the vast spaces that a digital environment allows, authenticity and trust were more of a tangible quality that customers or clients could see...