Microcopy: A Small Feature That Makes a Huge Impact
No matter how small, or minute a design element is, it can play an important role in the integrity of a design. From small graphical elements that add...
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Game Changer: Finding A Brand’s Differentiator
As popular as it may be the old saying ‘ if you can’t beat them, join them’ is the exact opposite of what a brand should do to compete in the...
The Anatomy of Design Systems and Building User Experiences
Digital design can be best described as a plethora of moving pieces that come together in confluence to create one, cohesive and functional experience. Yet, for this to...
Team Huddles: Inspiring a Collaborative and Engaging Hybrid Work Culture
Traversing the inevitable merging of in-person and remote work cultures was indeed a transition that initially sent an interruptive wave amongst agencies and companies throughout. However, as many...
Data Is Dynamic: Applying Iterative Approaches to Data Research
A testament to UI/UX development transcends the narrow idea that the process of creation is a linear trajectory. Rather, uncovering the underlining workings of what the process entails...
Designing Website Elements to Increase User Engagement
Design trends come and go, but business goals will always be top of mind. To remain competitive, it’s necessary to regularly assess whether or not a website is...
Exploring WordPress Editors for Customizable Experiences
WordPress has long attained its reputation as the online world’s most sought-after content management system (CMS), and that proves to be true as it powers over 40% of websites...
The Important Role of Icons in Web Design
There is arguably no better avenue to make a stronger brand presentation than to maintain consistent graphic elements throughout an interface. Icons are the ideal vehicle to deliver...
Creating Stand-Out Visual Content
Like in the UI/UX design, where UI design can’t be independent of UX design to complete the overall goal, visual storytelling and content strategies, no matter how well...
Understanding Web Design and Development Costs
From Small Presentation Sites to Large Enterprise Websites The cost of web development can vary significantly depending on the scope, complexity, and requirements of a project. From small...
Prioritizing the User Perspective With Contextual Design
If one were to peel back all the layers of a UX design, there would be user research tethered to every underlying element. Data that arises from user...
Iterative Design: Enriching UI/UX Methodologies with Collaborative Cycles
Achieving the exact delineation of a digital design project right from the get-go as it emulsifies into a seamlessly flowing interface can feel as though wishful thinking. Like...
Building Brand Ethos: Why Emotion Matters
When piecing apart a brand, the contours of its anatomy suggest that its ability to move with the moving market determines its vitality. Yet, with all its complexities,...
The Positive Side of a Creative Block
The flow of creativity is a strange thing. Like precious a natural resource, it comes in waves – either a big rush or a slow trickle. A constant...
Angular Design: A Framework for Productivity
In digital design, there are many floating pieces that need to come together in confluence for an unforgettable user experience. Connectivity allows that nexus between all those ever-moving...
Mohawk Paper: Sustainability at the Centerfold
Paper should never be mistaken for its fragility, for it attains the ability to be a powerful tool. From books and notes, to art, and a familiar asset...
WordPress: The Optimal Enterprise CMS
Our digital and technological culture has allowed a flood of web and mobile interfaces to be designed and carefully crafted with the perpetual growth of content management system...
UI/UX Testing: Tools of the Trade
In the design stage of product development, testing is the ideal way to optimize and refine the usability of the platform. Usability testing is one of the most fundamental...
A Better Internet for Tomorrow, For All
The magnitude of the capabilities that the Internet has radiated into our modern-day world has been boundless and powerful. The Internet is such an immense source that is...
Web Animation: The Endless Possibilities
With any digital design interface, web animations have become an integral component to design. Animations on web interfaces allow for a much more eye-catching design that can be...
Best Practices: Tags vs Categories on WordPress
Organization and easy navigation are one of the many core pieces for an impactful user experience. When utilizing open-source CMS websites such as WordPress, structuring your content can...
Why User Experience Matters
We can all agree that design is important, and it’s even better when something that looks good works well. So, then why is user experience such a hard...
Experiential E-Commerce: Elevating Experience and The User
The enormity of e-commerce continues to shift and mold into new and improved renditions of itself. The ability to shop online has become the primary way to consume...
Adapting Familiar Pathways: Creating Ideal Journeys and Pathways
To design and develop an impactful website, there must be specific design elements, calls to actions, and interactions that engage the user dynamically and engagingly. Good design is...
The Future of Brand Building: Trends To Watch
What’s the best way to approach trends in branding? Well, when it comes to building a brand, trends aren’t something to be ignored. Trends exist because they prove...