Transforming the Digital Customer Experience
There are many reasons why conversions are made or lost – and optimization cannot be made on mapping every move of every user. If drop rates are way up or...
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UX and Ecommerce: Ensuring a Positive Experience
Every business wants to provide a top-notch user experience, drawing in repeat customers and attracting new ones through referral and reputation – since there are countless options, consumers...
Web Design – Visual Design and Narrative Alignment
When most companies think of web design, they only focus on the visual aspects. Creating a visual aesthetic or standing out with a flashy visual presentation is usually...
Driven By Design: The Brand Refresh
We exist in a design-driven culture. More specifically, consumers are driven to engage with businesses and brands that focus attention and importance on design as the first line...
Key Insights on Jetpack for WordPress
Heading into the Fall season, brands can make concentrated efforts to keep owned content running fresh. Websites and other corresponding digital channels can be tuned up for optimization....
The Impact of Design Systems on Brand Experience
In today’s digitally-driven culture, delivering exceptionally designed products is paramount. As the user experience becomes ever more significant in today’s world, brands are finding they need to evolve...
5 Pro Tips for Overcoming Creative Blocks
Regardless of experience or skill level, every designer will inevitably face stuck points in their work. While creative blocks can be incredibly frustrating and disheartening, they can actually...
User-Centered Design: Prioritizing User Experience
In a digital environment moving toward more personalized experiences, there are, unfortunately, still some websites that prioritize their own objectives over a user-centered design. These sites mistakenly begin...
Flat Design: The Solution For Improved Usability?
As competition between brands grows fierce within the digital space, the focus on user experience has become more prominent than ever before. In web design, the visual elements...
Achieve Striking Visual Balance With Negative Space
Striking visual design is all about balance. In web design, this visual balance can be achieved provided that each element within the user interface (UI) has an appropriate...
Embracing A Mobile-First Design Approach
For many people, their mobile device is considered a necessity. In fact, most people don’t leave their house without it. Since most of us have our phones on...
Digital Strategy: How to Strengthen Your Presence Online
We are living in a digitally-driven world. As society moves further into this digital space, brands are compelled to follow its lead and boost their presence online. A...
Considering Color Combinations In Web Design
In any design, color is highly significant. We often think of color as purely aesthetic, used only to please the eye or “look pretty.” But in actuality, its...
Clearing Content Hurdles with Wireframing Exercises
In the Age of Information, a brand’s vision is only as powerful as the content representing it. And thus, it’s upon brands to own that vision. When considering...
Design Sprints: The Shortcut to Insightful Innovation
Our society is continually inspired by innovation. As we seek new trends, brands strive to stay ahead of the game and offer the next “big thing.” Design sprints...
Design’s Influence on Brilliant Fashion Strategy
With a crisp breeze circulating through the Windy City, summer is in the air. As 2020’s halftime rolls around, with brands again shining on full display, the seasonal...
How Relevant Keywords Can Elevate User Experience
There’s no doubt that search engine optimization (SEO) is important for your brand’s digital presence. One of the key considerations involves using relevant keywords that guide users to...
COVID-19 Update: ArtVersion Remains Open During Pandemic
Dear Clients and Partners, First and foremost, we would like to thank all of our Frontliners and Essential Workers and express our gratitude for all you are doing...
Interpreting Educational Technology’s Momentum
2020 has been a year of uncertainties, one that’s a reminder of just how critical it is to remain nimble & adaptive as a brand or business. Thus...
Adopting an Agile Brand Strategy for Long-term Sustainability
It’s no secret that in our rapidly changing world, having a dynamic brand strategy is a must. Companies that prioritize an agile brand strategy are better prepared to...
Principles of Compelling User Interface (UI) Design
It’s difficult to imagine a time when society wasn’t glued to a screen. The breakthrough of computers, engineered by the familiar tech giants of today (Apple and IBM),...
Establishing User Touchpoints to Optimize Interactions
The key to user-centered design, as the name suggests, lies in fundamentally understanding the user. Acknowledging their goals by anticipating the user touchpoints within the design can pave...
Brand conception design, identity and new website launched for a client amid COVID-19 outbreak
While the economy is on hold, we see innovation flourishing during the Coronavirus fight. In these unprecedented times, those that are resilient and adaptable are the ones that...
Mastering Microinteractions: Crafting User Experiences with Impact
Microinteractions are the nuanced, often unnoticeable details that make up the foundation of a user’s interaction with a digital product. These seemingly small elements can significantly influence the...
Embracing the Art of Personalization
As a majority of the global population remains grounded in a home setting, observant (from at least six feet away) about the surrounding world from a distance, the...