To design and develop an impactful website, there must be specific design elements, calls to actions, and interactions that engage the user dynamically and engagingly. Good design is...
What’s the best way to approach trends in branding? Well, when it comes to building a brand, trends aren’t something to be ignored. Trends exist because they prove...
Behind any digital design project and interface, functionality is one of the many utmost factors that needs to be ensured by developers. A seamless user experience that prioritizes...
It is no secret that a majority, if not all, companies and brands have made their presence known in the digital marketplace. Yet, with the influx of online...
Within the multidimensional layers of the digital world, the dissection of data is a fundamental part in determining the fault lines and strong suits of a website or...
We all know that there’s plenty to talk about on the mobile web, but perhaps the biggest thing in the field is progressive web apps. Introduced and evangelized...
The growth of technological advances leaves no room for hesitation when pushing boundaries. Virtual reality mediums have elevated the digital world in different, inventive ways that appeal to...
In our ever-changing and growing modern-day world, it is no secret that the way we consume products and services has become a reconceptualized space. The option to purchase...
When living and working in such a digitally and technologically connected culture, it’s way too easy to sit behind a screen and think that you are getting all...
Working together takes a certain amount of empathy and curiosity – which aren’t always the easiest qualities to tap into at a moment’s notice. They are, however, invaluable...
The award-winning design team at ArtVersion is no stranger to tackling both new brand launches and brand refreshes. Working with a global client roster has taught our collaborative group...
Despite being one of the most important components of eCommerce operations, conversion optimization tends to go under the radar. With a focus mainly on product offering, market segment...
Logo design is the bedrock of successful branding, so shortcuts are not an option. The process of designing the identity of a brand is essentially laying the groundwork for a...
In a traditional setting, without the vast spaces that a digital environment allows, authenticity and trust were more of a tangible quality that customers or clients could see...
As a brand grows – whether it’s services change or products are added – updates to a website are necessary to reflect the most current and up-to-date information....
It’s an essential part of staying competitive in the current market – keeping up to date with trends. Regardless of industry, any company, brand or organization who is...
For years, minimalism in web design has reigned popularity. Whether for usability, user experience, or design aesthetics reasons, a simplistic approach to the site design is recognizable and appealing and expected...
Once a web design is launched, the next step is a continuous process of constant analyses, optimizations and improvement in order to maximize conversion. Whether through data, analytics or user...
Make no mistake that fluid, unified web design is an irreplaceable factor in the “big picture” of brand strategies for conversion and retention. There’s a ton of noise...
How do you create a website or platform that resonates with users? This is the overarching question, not just in web design, but in the entirety of product...
“Content is King.” Bill Gates coined this adage back in 1996, and it still rings true today. Content has the potential to drive traffic to your business, generate...
Widely recognized as Chicago’s finest creative agency, ArtVersion is a premier service provider that has supported numerous brands in bringing their visions to life. Over the years, we’ve...
It’s no secret that the world of technology has firmed up the need for businesses to hit the ground running in branding, marketing, and advertising. Though it may...
Effective marketing comes down to finding ways to connect with your audience in a way that’s most convenient to them. It’s about meeting them where they’re at. In...
The goal of UX design is to create meaningful products that are relevant to users, and storytelling is one tool that can achieve that. Throughout our daily lives,...