Clearing Content Hurdles with Wireframing Exercises
In the Age of Information, a brand’s vision is only as powerful as the content representing it. And thus, it’s upon brands to own that vision. When considering...
Blog - Page 17
Design Sprints: The Shortcut to Insightful Innovation
Our society is continually inspired by innovation. As we seek new trends, brands strive to stay ahead of the game and offer the next “big thing.” Design sprints...
Design’s Influence on Brilliant Fashion Strategy
With a crisp breeze circulating through the Windy City, summer is in the air. As 2020’s halftime rolls around, with brands again shining on full display, the seasonal...
How Relevant Keywords Can Elevate User Experience
There’s no doubt that search engine optimization (SEO) is important for your brand’s digital presence. One of the key considerations involves using relevant keywords that guide users to...
COVID-19 Update: ArtVersion Remains Open During Pandemic
Dear Clients and Partners, First and foremost, we would like to thank all of our Frontliners and Essential Workers and express our gratitude for all you are doing...
Interpreting Educational Technology’s Momentum
2020 has been a year of uncertainties, one that’s a reminder of just how critical it is to remain nimble & adaptive as a brand or business. Thus...
Adopting an Agile Brand Strategy for Long-term Sustainability
It’s no secret that in our rapidly changing world, having a dynamic brand strategy is a must. Companies that prioritize an agile brand strategy are better prepared to...
Principles of Compelling User Interface (UI) Design
It’s difficult to imagine a time when society wasn’t glued to a screen. The breakthrough of computers, engineered by the familiar tech giants of today (Apple and IBM),...
Establishing User Touchpoints to Optimize Interactions
The key to user-centered design, as the name suggests, lies in fundamentally understanding the user. Acknowledging their goals by anticipating the user touchpoints within the design can pave...
Brand conception design, identity and new website launched for a client amid COVID-19 outbreak
While the economy is on hold, we see innovation flourishing during the Coronavirus fight. In these unprecedented times, those that are resilient and adaptable are the ones that...
Mastering Microinteractions: Crafting User Experiences with Impact
Microinteractions are the nuanced, often unnoticeable details that make up the foundation of a user’s interaction with a digital product. These seemingly small elements can significantly influence the...
Embracing the Art of Personalization
As a majority of the global population remains grounded in a home setting, observant (from at least six feet away) about the surrounding world from a distance, the...
Advantages of Mapping the Customer Journey
The customer experience is the foundation underlying any business. Whether the customer is a market consumer or the user on a website, delivering a positive experience is vital...
Harnessing the Power of Visual Hierarchy: Guiding Users Through Your Website Effectively
Visual hierarchy is a fundamental design principle that plays a vital role in shaping user experience. By organizing and prioritizing design elements, you can guide users through your...
ArtVersion Remains Open During COVID-19 Pandemic
To our Clients and Partners, We know that organizations and companies depend on ArtVersion as a technology provider for the essential infrastructure, business continuity and communication services we...
Trusting the Support of a Creative Agency
The world stands still with unpredictability. As a creative community, we are stuck in unprecedented times, forced to adjust to an evolving workplace dynamic and ‘roll with the...
Executing a Successful Brand Strategy
An effective brand — more than just a clever name and attractive logo — represents the very core of a business. Your brand defines your purpose and communicates...
Branding for the Financial Market
Consumers today are presented with endless options when searching for financial institutions. With many offering similar selections of products and services, choosing the right partner can become difficult....
The Allure of Dark Mode
Halfway through last year, tech empire Apple announced at its Worldwide Developers Conference that it would be unleashing the Dark Mode visual format on iOS. Deemed as more...
2020’s Emerging Design Trends
Articulating ideas in a dynamic, powerful visual format is often a challenging journey for both creators and users. Whether it’s overcoming shorter attention spans of younger generations or...
Website Accessibility: Best Practices to Improve User Experience
Throughout the inception of a new website, a brand will consider various elements such as its design, content, and structure. While each of these features is fundamental to...
Best Practices for Brand Strategy on Social Media
The year 2020 will mark sixteen years since the birth of Facebook, now totaled at approximately 2.4 billion users. 2020 will also indicate almost fifteen years since Twitter,...
How Brands Are Leveraging “Experience”
Embracing “experience” – and not just products or services – is the right philosophy to guide compelling branding and web design strategy.
Designing a Memorable Brand Identity
The Swoosh. The Golden Arches. Tony the Tiger. A brand’s identity is only as strong as the characteristics representing it. The world’s most successful brands are able to...
Cognitively Demanding Tasks: Influence on Workflows
Designing and developing a powerful user experience is more than just choosing exciting colors and creating dynamic, meaningful graphics. Additionally, user experience design focuses on the workflow of...