Creative Process: Design is Iterative
Working together takes a certain amount of empathy and curiosity – which aren’t always the easiest qualities to tap into at a moment’s notice. They are, however, invaluable...
Blog - Page 15
5 Tips for Concepting and Delivering Powerful Branding
The award-winning design team at ArtVersion is no stranger to tackling both new brand launches and brand refreshes. Working with a global client roster has taught our collaborative group...
8 Essential eCommerce Conversion Drivers
Despite being one of the most important components of eCommerce operations, conversion optimization tends to go under the radar. With a focus mainly on product offering, market segment...
Logo Design and Brand Standard Fundamentals
Logo design is the bedrock of successful branding, so shortcuts are not an option. The process of designing the identity of a brand is essentially laying the groundwork for a...
The Cornerstone of Web Design: Building Blocks for Brand Authenticity and Trust
In a traditional setting, without the vast spaces that a digital environment allows, authenticity and trust were more of a tangible quality that customers or clients could see...
Web Design Refresh: How Often Do You Need It And When?
As a brand grows – whether it’s services change or products are added – updates to a website are necessary to reflect the most current and up-to-date information....
Take Note: Web Design Trends To Watch
It’s an essential part of staying competitive in the current market – keeping up to date with trends. Regardless of industry, any company, brand or organization who is...
What’s Next: Web Design Trends
For years, minimalism in web design has reigned popularity. Whether for usability, user experience, or design aesthetics reasons, a simplistic approach to the site design is recognizable and appealing and expected...
Optimizing Web Design Elements That Increase Conversions
Once a web design is launched, the next step is a continuous process of constant analyses, optimizations and improvement in order to maximize conversion. Whether through data, analytics or user...
Minimizing Cognitive Friction: Strategies for Seamless User Experiences
Make no mistake that fluid, unified web design is an irreplaceable factor in the “big picture” of brand strategies for conversion and retention. There’s a ton of noise...
Iterative Design: Gain Valuable Insights For Your Product Design
How do you create a website or platform that resonates with users? This is the overarching question, not just in web design, but in the entirety of product...
Content Development: How To Overcome The Most Common Challenges
“Content is King.” Bill Gates coined this adage back in 1996, and it still rings true today. Content has the potential to drive traffic to your business, generate...
ArtVersion Partners With Top Design Firms for its Inaugural Launch
Widely recognized as Chicago’s finest creative agency, ArtVersion is a premier service provider that has supported numerous brands in bringing their visions to life. Over the years, we’ve...
Brand. Market. Advertise.
It’s no secret that the world of technology has firmed up the need for businesses to hit the ground running in branding, marketing, and advertising. Though it may...
How To Optimize Your Digital Campaigns Using Performance Metrics
Effective marketing comes down to finding ways to connect with your audience in a way that’s most convenient to them. It’s about meeting them where they’re at. In...
The Relationship Between Storytelling and UX Design
The goal of UX design is to create meaningful products that are relevant to users, and storytelling is one tool that can achieve that. Throughout our daily lives,...
Building a Successful Brand Identity in 2021
What makes a brand successful? Years ago, a brand may have found success using traditional marketing and advertising tactics. But with the ever-advancing technology of today, there’s a...
Technological Innovation: Bringing UX Back To Our Senses
In 2021, delivering superior user experience depends on a combination of creative thinking and researched intuition on technological innovation. It would behoove user experience (UX) designers to understand...
When Design Mojo Shapes Marketing Dimension
It’s a design world, and marketing is not only living in it but also thriving in it too. Make no mistake that human-centric design is soaring as an...
Building Your Brand Narrative: Find Your WHY
For brands, authentic and lasting success relies on a strong brand narrative. Since the beginning of time, storytelling has been leveraged as a powerful tool in human communication....
Defining User Personas: Why It Matters
In the pursuit of exceptional UX design, user personas are an important piece of the puzzle that designers can’t afford to overlook. In order to design ideal solutions...
Engineering a Razor-Sharp UI/UX Strategy
It’s a blast from the past to conjure up memories about the wave of breakthroughs that characterized a technological awakening in the ‘90s and early-2000s. Picture those days...
The Benefits of WordPress as Your Open Source CMS
It goes without saying that your website is one of your most powerful assets as a brand. In a world dominated by the Internet and digital media, you...
Designing Web Sites For Corporations, Brands, Startups and Small Business
When strategizing for a web design project, it’s important to make a distinction between small business, and corporate approach. Small businesses, startups, brands and corporations all have different...
How To Maximize Your Marketing Efforts In Web and Print
When selecting the appropriate channel to execute your marketing efforts, you may wonder which would make a bigger impact: web or print? While both web and print marketing...