People use the internet for everything, infusing it into brand strategy and necessary for everyday collaboration and client communication. Websites have become a crucial point for brands, providing an excellent user experience with a versatile website to go along with it. SEO assists search engines in finding, indexing and ranking your web pages according to relevance and page strength.

Planning out your SEO makes a significant difference when it comes to leveraging your online traffic. Search engines are not human – this we know. As this is the case, there are only a narrow number of specifications that they can detect from the mass amount of content that is processed. The engines are however, constantly being optimized, and are capable of delivering a great deal of intuitions through sifting engagement numbers, user patterns and links to determine rankings about a specific site.

Site Architecture is the foundation of SEO, and the crux of usability. When designing a website, it’s important to understand that website architecture has to be set up in respect to web usability. It may seem like the two are very similar, but they are actually quite different in how they are applied to a web development project. Website architecture is like the framework for a house whereas a site’s usability is everything within that framework. On the broader scale, architecture is like a subset of the subject of usability.

Essentially, it involves the design and planning of websites involving technical, aesthetic and functional criteria. The focus is on the user and on the user’s requirements, with specific attention to web content, the overall plan, business strategy, usability, interaction design and information architecture (to name a few). Organizing your website content in an intellectual, targeted way is website architecture’s foundation, and an integral part of designing and publishing a site.

How can you implement a website architecture that promises a good user experience? Begin by identifying what your goals are, what you’re trying to achieve with your website, and the myriad of details that come with each new question. Asking these important questions radically assists with zeroing in on your ideal website structure. Examples of questions to ask are: Why are my users attracted to my site? How will they be using it? How can my website goals match their overall experience?

Once all of these questions are answered, all of the different elements can be designed, written, created, organized and combined. Group together relevant content and site details, and create a visual presentation for yourself to determine the final results. This process is simple, efficient and effective in boosting you toward your website goals.