Amrami
Modern home living meets web design elegance.
01
Brand strategy
02
Graphic design
03
Marketing collateral
04
Custom Web Design
Leading In Luxury
As a leading force for full-service luxury custom home design and construction, The Amrami Design + Build Group, provides class design, architecture, and interior design services throughout Chicago.
Building for a grand scale of luxurious homes, the Amrami team reached out to ArtVersion to craft tangible and digital mediums that showcased their extravagant aesthetic and work. The initiative included a modernized web presence and accompanying communication materials.
The Approach
The project scope ranged from research strategy and graphic design to content analysis and data visualization. Embodying an imagery-rich route to the project took center focus throughout development. Photography and image implementation was vital to showcase the home design and architectural projects built by the Amrami team. All these pertaining concepts were pivotal in the web and booklet design throughout the multi-part project.
Mobile UI
Digital Innovation
Sleek and Modern Web Design
To complement their design strategy, ArtVersion's UI/UX design team crafted both a website and mobile interface for Amrami, ensuring a seamless and sophisticated digital presence.
Adopting a strategy rich with imagery and minimal text, the webpage layouts on the interface featured expansive photography showcasing interior and exterior home designs, complemented by lean typography. The strategic use of images with hover-overlays introduced content seamlessly. This approach, alongside streamlined navigation, enhanced the interface’s usability, scalability, and accessibility. Additionally, client testimonial videos were seamlessly integrated into the website. Continuous collaboration with the Amrami team ensured cohesive digital and print elements across all platforms.
Wireframes
UI/UX Design
Picture Perfect Portfolio
As part of the design process, Amrami tasked ArtVersion to create a portfolio that would be adopted across mediums to showcase their completed projects.
The portfolio aimed to provide a detailed overview of each Amrami project. Optimized imagery in the manual showcased an elegant, gallery-like aesthetic. The layout of the print manual leaned into a minimalist approach, purposefully placing photos that told a complete visual story.
On the digital side, each project was presented in detail, with dedicated sections that paralleled the manual's structure. Digital features allowed users to navigate through each home, offering a dynamic and immersive exploration of spaces that went beyond static images.
Print Collateral and Stationery
Alongside the booklet and web design, additional print collateral and stationery materials were designed to fortify a unified brand identity.
Custom-made business cards were curated for the Amrami team, with an elegant look that tied into the website’s look and feel. Custom brand portfolio and presentation folders were also designed with a sleek yet minimalist style that accentuated the logo's prominence.
Capturing Timeless Elegance
The ArtVersion team crafted brand standards that beautifully dissected Amrami’s mission, vision, and design language. Through grey and black color stories and mono, yet modern design components, a sleek and classy aesthetic was achieved. Content analysis was also implemented to work in conjunction with the imagery to fully develop the Amrami brand image and all the components that capture the company’s unique positioning.
Prata
Regular
Open Sans
Light
Open Sans
Bold
Typography
To stylize a professional, yet classic visual story, Prata and Open Sans were chosen as the typography as they capture a clean, neutral, and readable look. Both fonts facilitate the delivery of information in a straightforward, engaging manner, making them ideal for communicating effectively.
Color Palette
Utilizing color to further accentuate the elegant aesthetic of Amrami, ArtVersion utilized a balance of light and prominent color selections. Slate blue and white added a classic softness to the brand UI, while gold and black added emphasis to a high-end look and feel.
Slate Blue
#B0C1CA
Gold
#D1BD8B
White
#FFFFFF
Black
#000000
The Final Solution
Visually representing a company’s work requires UI/UX methodologies and promotes a sleek and luxurious experience. The result of the project was cohesive and visually inviting while optimizing the brand’s authentic image. Different mediums for brand storytelling and the incorporation of elements, color schemes, and graphic design took centerfold of this digital and print success.