Anti-Defamation League
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Research
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Brand strategy
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Graphic design
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Digital graphics
Enhancing Engagement Against Hate
The Anti-Defamation League, or ADL, is a prominent anti-hate organization that combats the defamation of Jewish individuals and all forms of hate. To strengthen their messaging and research, ADL entrusted the team at ArtVersion to create different report designs that would engage their audience and deliver their message. The reports were designed and developed successfully by the ArtVersion team for print and digital download, effectively communicating ADL's message to its audience.
Amplifying Advocacy with Report Designs
The collaboration with ADL was a three-part initiative. ArtVersion began the process by designing varied design directions for each report to ensure that they were in alignment with ADL’s long-standing legacy, but still offered a refreshed look and feel.
The reports, each addressing distinct subjects—namely, the ADL Crowdfunding Report, the Bad Gateway Report, and an analysis of the Exposure to Extremist Content on YouTube—were approached with a unified objective: create a visually stimulating report, while prioritizing information hierarchy, structure, and content organization. The designs ultimately chosen for each report managed to encapsulate a sense of uniqueness and specificity to their respective topics, yet maintained a consistency that resonated with ADL’s branding, reinforcing the organization’s message and values.
Report Design
Visual Publication
Custom Infographic and Visual Elements
Within each report, ArtVersion’s design team designed custom infographics to enhance reader engagement and comprehension.
Recognizing the content-rich nature of the reports, the infographics helped condense the copy with visual breaks that would appropriately summarize data and statistics allowing readers to quickly grasp complex information through visuals. Each infographic was designed to resonate with the specific design language of its respective report. This allowed for a seamless integration of visuals and text, contributing to a cohesive and unified aesthetic across the reports. The infographics were also paired with custom iconography elements utilized as keys and visual cues throughout.
From Print to Digital
To broaden the accessibility and reach of the report beyond traditional print mediums, ArtVersion implemented a digital strategy by creating an online version of the report available for download on the ADL's website.
This digital iteration was optimized for compatibility across browsers as well as responsively across devices such as tablets and mobile ensuring that the report’s layout and content automatically adjusted to fit the screens of different devices, including tablets and smartphones. This also expanded the reach of readers and users to have an easy access point.
 Marketing Campaign Initiatives
Marketing materials were also designed to promote ADL’s mission of fighting anti-Semitism and all forms of hate.
The materials included graphic design elements optimized for marketing campaigns to promote inclusivity and expand their reach. The visuals were carefully crafted to resonate with diverse audiences but also remained consistent with the look and feel of the report designs, and ADL’s established design legacy.
The Results
With the introduction of newly designed reports and marketing materials successfully received, ADL succeeded in elevating its public engagement to a contemporary level, effectively distributing its research and showcasing the impactful work it does to combat discrimination. The report designs also captured the attention of the audience while enabling a deeper understanding of the content, essential in the fight against injustice.
