Expanding to the market by aligning identity assets was essential to a successful reposition, so the ATS team identified ArtVersion as a partner to collaborate on the brand strategy design. Poised to disrupt the market with it’s product offerings, ATS works in conjunction with our design and strategy team to develop new white paper and other digital and print collateral to provide comprehensive strategic direction, forward facing sales & marketing activities and supplemental exchange operations support.
Insight and Knowledge
Upon kickoff, ArtVersion worked with ATS to gain insight and knowledge into their service offering, target clientele, and market entry strategy. Equipped with an existing view of the Information Technologies industry we established competitive analysis and project goals, beginning iterations on designs to meet user and business viewpoints.
Entering the design phase, it was critical to express and accent the ATS core of innovation on a nationwide scale. Color and typeface selections were essential to extending a modern yet well-established look and feel for both print and digital designs. Page layouts and information architecture were carefully crafted to reflect on user journeys and content hierarchy. With a final outcome of modernized presentational and marketing materials, the ATS team is prepared and uniquely positioned to engage in new opportunities and partnerships in the growing market.