Challenge

Globally recognized for their high quality materials, Aurifil specializes in the production of 100% Egyptian cotton threads for wholesale distribution. With a dedicated customer base consisting of quilters, sewers, embroiderers, and textile artists alike, the Italian-based company engaged ArtVersion to help create a sophisticated online shopping experience on their website.

Web Design Strategy

In order to craft an experience reflecting the versatility and strength of Aurifil’s threads, ArtVersion established a seamless wholesale shopping experience with clear user journeys and pathways within a clean user interface design. With a robust web design strategy including a backend login functionality and an interactive map, wholesalers could access the brand’s full inventory of product offerings and select specific regions to locate other wholesalers in their area to make purchases.

Marketing Collateral

Showcasing Aurifil’s elegant threads, ArtVersion organized a marketing catalogue to display the brand’s wide variety of product offerings within the site. Also designing an assortment of business cards, ArtVersion was able to set a foundation for the brand’s marketing and expansion efforts.