Realty With a Touch of Tech
Boxlty Realty, a technology-based real estate company specializing in residential sales, was in need of app design, branding and website direction. They reached out to the ArtVersion team for guidance as well as development planning of their work-in-progress concepts. Through agile collaboration sessions, wireframing curation, and UX design formation, ArtVersion was able to bring Boxlty’s ideas to life.
Properties and Pathways
A pivotal part to ArtVersion’s collaboration with Boxlty was developing a UI kit for their realty app, Instashow™. The app allows potential home buyers to visit a property with automated self-access. Biometric security verification and data management within the Instashow™ app, enables faster, much more productive home sale processes.
With that in mind, the ArtVersion team needed to develop user pathways through consistent testing for design execution. The pathways needed to properly account for users on the realtor/buyer end as well as for the home seller. Two different experiences were crafted through wireframe iterations as well as UX design implementation.
Marketing Strategy and Logo Design
Starting with the iconic logo design ArtVersion further established Boxlty’s brand presence with creating marketing collateral and their forward-facing marketing website. Through graphic design that aligned with Boxlty’s tonality and aesthetic, a minimalist, yet distinctive logo design was brought into full fruition. The color story also remained consistent with Boxlty’s magenta pallet, in which color implementation was strategically integrated within button microinteractions and navigation menus.
Final Result
The design directions and final outcome for design and structure needed to provide ingenuity and creativity and place them at the forefront to help spotlight Boxlty’s advanced technology. Designing for Boxlty’s development team and curating a marketing platform for their company was a great opportunity to highlight how far technology and innovation has been reimagined.
