Caerus Foundation
Brightening Global Communities
01
Research
02
Graphic Design
03
Marketing Collateral
04
Strategy
05
UX/UI Design
06
Web Design
Setting Sights On Equitable Opportunities
Now, more than ever, the idea of ‘inclusivity’ and accessibility to opportunities carries a ton of weight. The Caerus Foundation is amongst those providing disadvantaged communities with a chance.
Established in 2001, the Caerus Foundation supports organizations and programs that expand educational opportunities for youth, while preserving a natural world for future generations, in communities struck by poverty, violence, and other social or economic problems.
Driven by brave and bold ideas that change the world, Caerus Foundation needed a creative ally that could help scale its mission with clarity. It sought a strategic partner with a proven track record in elevating non-profits – and ArtVersion was just that.
Vibrant Interface and Aesthetics
Caerus Foundation intended to roll out a re-imagined web design that would shed light on its mission and highlight its five pillars of opportunity.
Caerus Foundation is selective about the organizations it chooses to support financially, so the web design needed to reflect that. ArtVersion delivered, accentuating Caerus Foundation’s mission forward by developing a website that offered greater context on the impact of its global ambitions. The website was developed with dedicated pages for each program they offer— arts, environment, global health, and community development. The web design informed users about the five pillars, along with striking imagery that underscored the communities served.
Descriptive content detailed Caerus (in Greek mythology, the “god of opportunity”) as a symbol of hope and demonstrated just how far Caerus Foundation’s legacy extended. Overall, the final web design product inspired users and the next generation of philanthropists to make a difference in underprivileged communities worldwide.
Responsive Design
Mobile
Wireframing
Web Design
Color Palette
Bright, vibrant colors were utilized throughout the website and collateral design to evoke a welcoming aesthetic for children, parents/guardians, and volunteers who visit the website. The colors were also utilized to convey a consistent branding image that was pulled from the logo color story. The use of each color was also strategically used to segment each program pillar. The segmentation facilitated an intuitive navigation and understanding of the foundation's multifaceted initiatives.
Summer Afternoon
#233E84
River Flow
#46A6AF
Blossom
#BC3386
Meadow Fields
#7DB23F
Tangerine
#F5821F
Brighter Days
#EFB834
Open Sans
Regular
Open Sans
Italic
Open Sans
Bold
Montserrat
Bold
Typography
Open Sans and Montserrat were chosen for their high readability and aesthetic appeal. Montserrat, used for headers and titles, establishes a clear visual hierarchy in contrast to the body text set in Open Sans. The differentiation between both typefaces captured a subtle yet effective visual break, enhancing readability without detracting from the content's primary objective. The selection ensured that the narrative remained the focal point—maintaining the integrity of the overall story.
Marketing Collateral
Propelling their mission forward across other mediums and channels, ArtVersion developed marketing collaterals to coincide with the website design.
The collateral materials were cohesive with the foundation’s new look and feel but also were a tangible way to take their branding to the next level with items that elevated their visibility. Strengthening a memorable presence reinforces credibility and trustworthiness, key factors that influence decision-making and support. Through strategically designed collateral materials, ArtVersion’s designs helped amplify the foundation’s message while also aiding sustained growth and influence in their sector.
Social Media
ArtVersion helped to create standards for branding and helped establish a social media presence.
The ArtVersion team gave the Caerus Foundation the knowledge and the tools needed to give them a social media presence by creating a new custom logo for social media and helping establish a theme. With optimized assets, the foundation was able to elevate its brand presence across platforms for further engagement.
Cultivating A More Inclusive Society
With the refreshed web design complemented by the powerful use of imagery, ArtVersion was able to showcase more details about the Caerus Foundation’s impact in international territories and bring energy to its global promise. The web design unified Caerus Foundation’s core attributes and articulated its purpose-driven mission, ultimately enabling the group to take a step forward.