Digital Shadows
01
Research
02
Graphic design
03
Strategy
04
UX design
Custom Branding Concepts
Digital Shadows, a cyber security company specializing in digital risk protection and threat intelligence, sought brand ecosystem design concepts for their brand.
ArtVersion worked with the digital security team to create a cutting-edge and futuristic look and feel to align with the company’s future-forward promise for a safer digital realm. ArtVersion’s graphic design team curated branding concepts across all channels of visual communications such as web, print collateral, social, and more.
Cutting-Edge Graphic Design
The visual narrative of the design language was rich with abstract graphic elements that encapsulated a 'futuristic' aesthetic.
It presented a compelling dichotomy of sharply defined geometric forms and softer, curved contours. Together, these design elements created a cohesive yet visually stimulating story. The incorporation of a rounded motif, crafted from incisive lines and nodes, symbolized 'networks'—evoking Digital Shadows’ mission of protecting networks against digital threats.
Responsive Design
Mobile
Color Selections
The color palette chosen for the design language was deliberately selected to introduce vibrant pops of color, creating a striking contrast against the website's darker backgrounds. Each hue was carefully evaluated to ensure ADA compliance and adherence to accessibility standards. The use of neon and bright colors was intentionally employed to enhance the contemporary aesthetic that the Digital Shadows team wanted to represent.
Typography
The typography selection was a combination of typefaces that offered a modern aesthetic. Open Sans (light, bold, and regular) and Bebas Neue were chosen for their readability, versatility across channels, clean line scalability, and availability. Together, both fonts achieved a balanced hierarchy that enhanced the user experience and communicated a modern and technological aesthetic.
Visual Communications
To create a fully cohesive brand identity, ArtVersion designed marketing collateral to showcase how the updated branding concepts would translate across other mediums. Presentation and internal communication materials were designed strategically using visual elements and color schemes aligned with the proposed website design.
Stationery Collateral
The stationery and business cards were carefully designed to maintain contextual relevance and coherence. Adopting a minimalist style, the stationery emphasized readability through the use of simple geometric forms and a monochromatic color scheme.
A Cohesive Concept
The overall branding concept was tied together across all platforms creating a contemporary look and feel, while uniquely aligning with the Digital Shadows brand. The concepts allowed for visual interest and authority for the digital security company.