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Three ring binder design for financial company.

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ED&F Man Design

A phone laying on a wooden desk displaying a log in screen for a trading app.
  • UI / UX Design
  • WordPress Development
  • SMM Campaign

Project Disciplines

01
Strategy
02
Research
03
UI/UX Design
04
UI Kit / Design Language
05
Development
A laptop on a glass table displaying a trading app UI with multiple different stocks.

Custom UI Dashboard Design for Financial Leaders

ED&F Man, a leading company in investment services, partnered with ArtVersion to revamp their software user interface (UI).

The initiative aimed to create a UI for the software Fortress, that emphasizes visual and data hierarchy, ensuring that essential information is prominent and easily accessible. ArtVersion designed dashboard screens that showcase ED&F Man’s services in commodities trading, OTC pricing, and integrated market data effectively. The focus was on developing an intuitive and user-friendly interface that felt familiar to those accustomed to navigating financial platforms yet distinctively tailored to ED&F Man’s design aesthetics.

The new UI features a variety of data visualization tools, including dynamic charts and interactive infographics, which present complex data in an engaging and easily understandable manner. This enhanced the user experience by enabling quicker and more informed decision-making. ArtVersion also introduced advanced filtering options and customizable widgets, allowing users to personalize their dashboard view to suit their specific needs and preferences. These enhancements improved functionality and aligned with ED&F Man’s brand identity, reinforcing their position as a forward-thinking leader in the investment services sector.

UI designs of light dark dashboards for a trading company.

Desktop UI

A tablet screen with a graph element popping out of the screen.

Mobile UI

Dashboard screens of UI design tablet and menu for a trading financial company.

Dark Mode

UI sections of a dashboard for a trading company.

Desktop Elements

Light mode UI screens of a dashboard showing tables and products menu for a trading company.
A UI design for a trading app featuring two different overlay screens of stock information.
A dashboard UI design displayed on tablet device screen for a financial trading company.
A UI design for a trading app featuring a dark mode graph.
A stock chart on a laptop screen.
Two UI designs for a trading company app with stock table information and an overlay of users.
A laptop on a glass table displaying a trading app UI with multiple different stocks.

Mobile

A mobile UI screen of a trading app menu.
A trading app UI with a chart of a stock.
A mobile trading app displaying a table view of stocks.
A trading app UI with a chart of a stock and information.
A trading app UI with stock and information.
A mobile sign in screen for a trading app.
A mobile phone laying on a wood table displaying a trading app UI with stock information.

Color Palette

The color palette for the software was thoughtfully selected to align with ED&F Man’s established brand legacy, incorporating their signature colors into the dashboard and UI. ArtVersion prioritized readability and ease of use, strategically choosing colors that would enhance the user experience without overwhelming it. This careful balance was achieved with green and grey hues, formatted with accessibility in mind. The colors also ensured that the interface was user-friendly and conveyed a sense of innovation and modernity.

Green
#007749
Grey
#F0F0F0
Stark Green
#025837
Deep Grey
#5A5A5A
A stock market chart with multiple different colors.
An uppercase and lowercase letter "A" in Open Sans Regular font.
Open Sans
Regular
An uppercase and lowercase letter "A" in Open Sans Bold font.
Open Sans
Bold

Typography

Open Sans was the ideal typeface for dashboard readability due to its clean and neutral design, which enhanced clarity and legibility across different screen sizes and resolutions. Its open forms and generous letter spacing prevented crowding, which made it easy on the eyes for prolonged viewing, which is crucial for users who navigate complex data on dashboards.

A stock market grid of fluctuating numbers.

Company-Focused Marketing

To enhance awareness of the new UI, ArtVersion crafted a suite of marketing materials that spotlighted ED&F Man’s leadership and strategic positioning in the market.

These materials were tailored for use at events and conferences, providing a visual and informational representation of the advanced features and benefits of the redesigned interface. The optimized designs also played a crucial role in increasing engagement with potential clients and partners during industry events. The focused promotion helped to convey the value of ED&F Man’s offerings, reinforcing their standing as a forward-thinking leader in investment services.

A green mug with a company logo.
A green key chain with a company logo.
A green desk sign with a logo being displayed.

The Outcome

The collaboration between ED&F Man and ArtVersion resulted in a highly successful redesign of the company's user interface, aligning it seamlessly with its brand identity.

The introduction of a clear and intuitive dashboard, combined with the strategic use of color and information hierarchy significantly improved the user experience. This made the platform easier to navigate and more visually appealing and accessible. Overall, the project exceeded the company’s objectives, setting a new standard in user interface design within the financial sector.