Evention

The creative art direction completely revamped Evention’s website with a dynamic and sleek design story. Sharp geometric shapes were the main design language for the graphical elements found throughout the website. The sharp edges and sleek customizable iconography highlighted a tech-like tone that the Evention team had envisioned.

The color palette of the design refresh was composed of dark colors that catered to a cutting-edge look and feel that complies with accessibility standards. To accentuate, these colors, graphical elements such as gradient-colored orbs were purposefully embedded and found within marketing collateral and visual communications. Careful image and graphical curation also established the tonality of the overall brand and each area of expertise.

These graphic elements enhanced each webpage structure, conversion pathways, and navigation menus. Propelling a WordPress design that was responsive to mobile, and prioritized usability was also key.

Along with the complete website refresh, all Evention collateral was rejuvenated to align with the digital designs. A cohesive design system was implemented based on the new brand standards. These new assets ranged from brand style guide designs, white paper designs, company brochures, logo designs with a curated tagline, and infographics. ArtVersion also developed templates for the Evention team such as templates for case studies, email communication materials, PowerPoint, and more. These deliverables, along with the website design, elevated Evention’s overall brand identity and visual story that harmonized with their company modernization efforts.