An interior of a hotel lobby with large open windows.

To fully represent its leading-edge software intelligence, Evention needed a complete brand refresh that echoed its innovation, and ArtVersion readily took on that initiative. The collaboration between Evention—an automation and reconciliation software company and ArtVersion was centered around creating a bold and dynamic fin-tech website redesign, marketing collateral materials, and deliverables, along with a brand new logo to align with Evention’s fresh brand identity.

Project Disciplines

UX Research
Brand Strategy
Web Design
Graphic design
Product Design
Person holding mobile phone.

UI Design and Graphical Storytelling

The creative art direction completely revamped Evention’s website with a dynamic and sleek design story. Sharp geometric shapes were the main design language for the graphical elements found throughout the website. The sharp edges and sleek customizable iconography highlighted a tech-like tone that the Evention team had envisioned.

The color palette of the design refresh was composed of dark colors that catered to a cutting-edge look and feel that complies with accessibility standards. To accentuate, these colors, graphical elements such as gradient-colored orbs were purposefully embedded and found within marketing collateral and visual communications. Careful image and graphical curation also established the tonality of the overall brand and each area of expertise.

These graphic elements enhanced each webpage structure, conversion pathways, and navigation menus. Propelling a WordPress design that was responsive to mobile, and prioritized usability was also key.

Bringing Intelligence into Accounting for Restaurant UI screen design.
Interactive Enterprise-ready UI screen design.
Evention simplified fully integrated icons
Simplify accounting processes UI page and custom icons
Globally Recognized UI screen designs.
Our Promise UI screen designs.
Our Culture UI screen designs.


Layered UI mobile design.
Layered UI mobile design for Flexibility and Accuracy page.
Layered UI mobile design.
UI screen design for Instatip.
Mobile UI screen designs.
Mobile screen UI mockup.

Design Systems

Logo variations for the client.
Typography guide for Inter font.
Color palette guide.

Custom Iconography

Custom iconography set with gradients and glass effect icons.
A desktop web design UI with custom iconography.
Custom iconography set.

Custom Infographics

Infographic for Integrated Reconciliation.
An infographic featuring custom iconography.
A person holding a tablet.

Dynamic Deliverables

Along with the complete website refresh, all Evention collateral was rejuvenated to align with the digital designs. A cohesive design system was implemented based on the new brand standards. These new assets ranged from brand style guide designs, white paper designs, company brochures, logo designs with a curated tagline, and infographics. ArtVersion also developed templates for the Evention team such as templates for case studies, email communication materials, PowerPoint, and more. These deliverables, along with the website design, elevated Evention’s overall brand identity and visual story that harmonized with their company modernization efforts.

Marketing Print Collateral

Marketing collateral for Group Billing, Instatip, and Payment Direct.
White paper mockup.
Marketing collateral for Tips plus gratuities.
Marketing collateral.
Marketing collateral featuring person using a calculator.
Marketing collateral spread.
People holding mobile devices.