Evention
To fully represent its leading-edge software intelligence, Evention needed a complete brand refresh that echoed its innovation, and ArtVersion readily took on that initiative. The collaboration between Evention—an automation and reconciliation software company and ArtVersion was centered around creating a bold and dynamic fin-tech website redesign, marketing collateral materials, and deliverables, along with a brand new logo to align with Evention’s fresh brand identity.
01
UX Research
02
Brand Strategy
03
Web Design
04
Graphic design
05
Product Design
06
Accessibility
UI Design and Graphical Storytelling
The creative art direction completely revamped Evention’s website with a dynamic and sleek design story. Sharp geometric shapes were the main design language for the graphical elements found throughout the website. The sharp edges and sleek customizable iconography highlighted a tech-like tone that the Evention team had envisioned.
The color palette of the design refresh was composed of dark colors that catered to a cutting-edge look and feel that complies with accessibility standards. To accentuate, these colors, graphical elements such as gradient-colored orbs were purposefully embedded and found within marketing collateral and visual communications. Careful image and graphical curation also established the tonality of the overall brand and each area of expertise.
These graphic elements enhanced each webpage structure, conversion pathways, and navigation menus. Propelling a WordPress design that was responsive to mobile, and prioritized usability was also key.
UI/UX
Design Systems
Custom Iconography
Custom Infographics
Dynamic Deliverables
Along with the complete website refresh, all Evention collateral was rejuvenated to align with the digital designs. A cohesive design system was implemented based on the new brand standards. These new assets ranged from brand style guide designs, white paper designs, company brochures, logo designs with a curated tagline, and infographics. ArtVersion also developed templates for the Evention team such as templates for case studies, email communication materials, PowerPoint, and more. These deliverables, along with the website design, elevated Evention’s overall brand identity and visual story that harmonized with their company modernization efforts.
Marketing Print Collateral
