Creating Design Foundations

Hallcon, a transportation service provider for professionals of all backgrounds, needed a strategic design team to develop a variety of promotional materials to share their mission and services for all audience types and needs. ArtVersion delivered a collection of marketing and communications templates and website optimizations designed to reach Hallcon’s internal stakeholders and support their new business development efforts.

Scope of work included

ResearchGraphic DesignMarketing CollateralBrandingStrategy

One Brand, Multiple Outputs

Hallcon had a new brand style and tonality that was poised to be expanded for the foundational marketing pieces. These templates included proposals, presentations, case studies and brochures that needed to be brand-flexible and easily adapted for various needs and client types, while maintaining a creative and consistent graphic identity, voice and tone. The narrative and design direction woven throughout expressed Hallcon’s value proposition, programs, operations and other facets of their business that would most resonate with potential partners.

cover design
print spread2
print spread1
print spread3
print spread4
training program
print spread6

Designing For Growth

ArtVersion’s elevation of the existing colors and typography, as well as expressive icons and graphic design, clearly communicated the breadth of Hallcon’s services. Call-out quotes and infographics were created to highlight the most salient points of information and emphasize their value with a modern, clean and timeless design, creating a foundation for their marketing efforts across all audiences for years to come.

brand color pallete
brand typography
brand graphic elements
report cover design 1
iconography
report cover design 2