Revealing The Relevance

The objective of “Japan’s U.S. Investment Dynamic; Reflections on the Economic Contributions Made by Japanese Companies” report was to provide current and clear economic data to show the growth and commitments by Japanese companies’ investments in the U.S. economy. Our interdisciplinary design approach for this print and digital project utilized research, brand strategy and graphics that offered the cohesiveness and data visualization needed to express Japan External Trade Organization’s (JETRO) findings to a global community.

Scope of work included

ResearchStrategyGraphic DesignContent AnalysisData Visualization

Brand Expansion And Elevation

JETRO’s content and existing brand standards provided a framework for us to expand upon. The complex report required a clear narrative flow and organization and expression of a large collection of language and data points. Clean design, creative color schemes and organization of long-form narratives guided the journey from start to finish.

custom graphics
annual report cover
table of contents spread
annual report design
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Impact Informing The Approach

With a recipient list of thousands of stakeholders from around the world for the print piece, it was essential that readability was engaging and immediately informative. In addition to the graphic components, select photography was interspersed throughout to bring a human touch to the design and stylize the overall look and feel.

Digital Compatibility

The dynamic and bold nature of the layout and data visualization made for a report that translated digitally, making the web version just as engaging and clear as the print piece, allowing for versatility in the way the report was received and communicated.

An Objective Achieved

Ultimately, the significance of this communications piece was effectively translated and presented to JETRO’s global audience, expressing Japan as the leading foriegn investor in the United States. Through our data visualization approach and strategic design, ArtVersion supported the client’s efforts to convey their mission to guide businesses decision making with market intelligence, resources and expansion opportunities for those they serve.