Marshall Wolf Automation

An Ecommerce Strategy Dedicated To Reflect Company Culture

A machine circuit board.

Project Disciplines

Graphic Design
Web Design
UX Design


Premiere authorized stocking distributor for a full range of industrial automation products, Marshall Wolf Automation engaged ArtVersion in a comprehensive redesign of their website, mobile strategy and brand refresh to take them into their next phase of business and support prospective growth.

Automation background

Magento Web Design

With a broad range of products and services with an extremely loyal client base, it was critical for the strategy and roll out to be implemented carefully. Beginning with a brand refresh, we wanted to give Marshall Wolf an updated but clean design that would make its current clients comfortable and engage new customers with a fresh look and feel. In order to authentically reflect the spirit of the company and its dedication to customer service and product quality, we engaged in onsite custom photography to fully represent the Marshall Wolf Automation point of view.

Home page web design.
A desktop web design.
A desktop web design.
A desktop web design.
A desktop web design.
A person working with a machine.

Web Design Strategy

A highly serviced based company, the site needed to be informative but still conversational to reflect the tone of the company culture. Through a skillfully organized site architecture and navigational structure, visitors to the site are directed to information they are looking for, being offered personalized calls to action and engagement opportunities along the way. Detailed product pages and custom filters allow users to drill down to the specialized content they need to get the job done while a mobile first approach enables accessibility across all devices to access information from anywhere.

A shopping cart UI design.
A checkout page design.
Mobile UI screens.
A branding design for an automation company website.
Wires on a shelf.