Product with a branded tag detail.

E-commerce Experience For Lifestyle Brand

Project Disciplines

01
Research
02
Graphic design
03
Marketing collateral
04
Strategy
05
UX Design
06
WordPress Design

Innovation

Molly Flavin charged our team as the ideal creative partner with the goal of improving their website for a visually pleasing and well-functioning ecommerce experience. To promote product, services, and design from website to consumer, ArtVersion collaborated with the team to produce visuals, cohesive website and access to ecommerce functions.

Four glass vases filled with white roses sit on a wooden tabletop.

Meaningful Messaging

With the focus placed on design, function and promotion of a product line, the target was to showcase product line through website and promote product and services, Molly Flavin partnered with ArtVersion to enhance in promoting messaging and design. From branding, product development and market strategy – ArtVersion designed and developed website experience WordPress in combination with WooCommerce.

A wireframe home page design.
Wireframe from the menu section.
Wireframe from the menu.
Wireframe for fragrances and tabletop.
Custom iconography of plants and flowers.
Flower with white pedals and person out of focus in background.

Brand Narrative

It was important that each flower arrangement had individual storytelling narratives, which included identifying a brand for each arrangement and creating flower deliverables. Implementing this connection to the brand and overall impact conversion rates and the experience the customer with personalization to the products.

A web screen for an eCommerce web design.
Flowers and custom arrangements
eCommerce web design for candles, placemats, and interior design objects.
UI/UX web design header for wedding industry.
Custom eCommerce web design for retail.