National Association of Realtors
01
Research
02
Brand strategy
03
Graphic design
04
Marketing collateral
A Leading Force In Real Estate
The National Association of REALTORS® empowers realtors to achieve their real estate ambitions, providing members the opportunity to build their expertise through ongoing education and support. NAR came to ArtVersion to help update the branding for one of their official certification programs, At Home With Diversity®, as well as to strategize and design supporting creative assets and collateral that would accelerate promotion of the program.
Custom Logo Design
The collaboration began with the creation of a custom logo, designed to embody the concept of diversity.Â
This was achieved by incorporating a mosaic theme, representing various individuals and communities uniting to form a collective entity. The chosen color palette was carefully selected to be welcoming and aesthetically pleasing, reinforcing the theme of diversity. To further enhance this narrative, each square in the mosaic was thoughtfully crafted with a house graphic, incorporating the real estate aspect of the logo.Â
Color Selections
The color story was carefully curated, to align with the newly established logo, and also to infuse an element of vibrancy and intrigue. This deliberate selection of colors was aimed at striking a balance—offering an eye-catching pop of color while remaining cohesive and complementary within the overall scheme. The palette was carefully chosen to captivate the viewer's attention, drawing them into a visual experience that feels both organic and welcoming. The colors were an integral part of the narrative, enhancing the sense of inclusivity that the project conveyed.
Deep Purple
#7769AF
Azure Blue
#00AEEF
Crimson Red
#E32027
Sky Blue
#D4EFFC
Simply Yellow
#F9B116
Helvetica
Bold
Helvetica
Regular
Helvetica
Light
Typography
Helvetica was a conscious choice when it came down to the detail of typography selection. Its clean, straightforward design ensures high readability for important details, a critical feature for the materials. The font's modern and professional appearance lends credibility and authority. Additionally, Helvetica's range of weights and styles allows for consistent yet flexible design across various types of collateral.
Supporting Promotional Elements
To accompany the marketing collateral materials, the ArtVersion team shifted their focus to secondary elements that would support promotional efforts.
Since members use web and social media to market themselves as real estate professionals, it was critical that they would be able to represent their At Home With Diversity® certification within those platforms. ArtVersion designed profile frames, cover photos, and graphics that members could use on their various social media accounts and certify their participation in the program.
Brochure Design
Visual Communications
Social Campaign
Using the branding and creative assets developed, ArtVersion strategized and designed promotional ads that could be used to market the program through social media.
The team developed the storyboard and designed a video ad along with other shareable content based on the executed marketing collateral to help generate interest and engagement on Instagram. To fully integrate the design across channels and platforms, a social campaign was an effective way to draw in additional visibility.
