Innovation

Lifestyle brands possess a level of connection with their audience – becoming integrated into their daily lives, so it is critical to determine what is necessary to authentically engage audiences while remaining competitive and relevant – taking into consideration market insights, brand goals and personalization.

design layout

Building a Lifestyle Brand

Approaching ArtVersion with a robust existing customer base, Naturoco was looking to rebrand and rethink their approach to both identity and ecommerce. With a curated collection of products reflecting all things modern, minimal and natural – it was critical for the interface to reflect the look and feel of the brand perspective. Exploration of user pathways led to a new navigational structure, optimized user experience, content strategy, extensive image curation and robust ecommerce platform.

logo branding design
business card
tag sticker design
note card design
home ui ux
home ui ux2
listing ui ux