The Challenge
Portfolio123 had the goal in mind to begin the process of a brand refresh, logo, and interface design to create a cohesive, modern look and feel that would provide refreshed brand visibility, and optimized interface design and user experience for clients, and overall market presence. This was important for the client to refresh the existing brand without completely removing the core values to the company and continue to build the legacy.
Scope of work included
Research
Strategy
UI/UX Design
Web Design
The Solution
Portfolio 123 is a trading platform designed to create, backtest and invest with the users own rule-based strategies. Our team collaborated with the Portfolio123 team to establish an appropriate and optimized style and tonality, that is fresh, minimalist in design – resulting in an experience that reflected the brand platform and experience.
The Process
The ArtVersion team collaborated with the Portfolio 123 team, and designed the UXUI and interface styleguide. Through analysis, market research, existing assets and custom design, we designed a range of concepts that communicated and supported the brand messaging and user experience.
The Result
ArtVersion and Portfolio 123 collaborated together to create a meaningful and impactful brand refresh from logo to web. and The interface was strategically designed to present tutorials, virtual courses, rules-wizards, live support, and an active community experience that allows users to start as simply as they wish, and progress, at their own scalable pace.
