Understanding the need for a consistent and impactful launch to the competitive marketplace, a leading medical manufacturer reached out to the ArtVersion for Healthcare team to develop a comprehensive experience for the web, digital, print and event facing aspects of a new division launch.
Designing Healthcare Communications
With a quick time to market, the design process was iterative and conducted in phased sprints. Beginning with brand and logo development, the ArtVersion team worked with 365’s brand team to understand user needs and go-to-market strategies. The approach gave both teams insight to the brand and the project, empowering all stakeholders to provide a heightened experience to users.
Developing a consistent brand with engaging colors was critical for a product whose launch strategy consisted of a consumer facing trade show. The design needed to be clean, approachable and suggestive toward the brand experience. To connect with users across all touchpoints, a mobile app was designed and developed in tandem with the launch to continue the user experience design beyond the face to face meeting.