The Child’s World
01
Research
02
Brand Strategy
03
Graphic Design
04
Marketing Collateral
Reimagining Brand Identity with Catalogs
The Child’s World is a family-owned publisher of educational books for schools and libraries. One of their tools for communicating their book sales is through catalogs, and to align with a more modern, lively look and feel, their team came to ArtVersion to modernize their catalog design and structure. ArtVersion’s design team curated a fresh structure that prioritized the information hierarchy through charts and tables such as book ISBNs, order numbers, titles, and more. Each book was also showcased within the catalog accompanied by QR codes for quick and easy shopping access. The outcome was a polished and contemporary catalog that prioritized readability and structure.
Logo Redesign
As part of the initiative, The Child’s World team wanted to also refresh their logo and integrate it into the new catalog design.
Their team envisioned incorporating a balloon motif but entrusted ArtVersion to create an official and unique logo. ArtVersion designed and developed different logo concepts to showcase to their team, before landing on the design that depicted a globe as the balloon itself. This idea sprouted from the idea of evoking that education and books have the power to change the world. The balloon motif tied into this idea as well as a youthful metaphor, but also adhered to their team’s vision. With a logo in place, ArtVersion optimized it best for digital and print mediums.
Full-scale Marketing Campaign
Brand visibility was essential to engage The Child's World's audience and potential buyers.
Equipped with a new logo that captured their vision and mission, The Child’s World team was ready to roll out their updated branding across various marketing materials. ArtVersion assisted them by developing design concepts for a range of items, including stationery, mailers, merchandise, and the catalog itself. These materials were instrumental in enhancing brand visibility and engagement, successfully introducing their audience to the modern and refreshed logo to serve as the face of the company.
Color Selections
ArtVersion integrated The Child’s World’s color palette into the new designs and catalogs, including the logo. The vibrant and joyful colors were chosen to enhance the youthful appeal, aligning perfectly with their primary audience of schools for young children. These colors were used throughout the designs to achieve a balanced yet recognizable aesthetic, reinforcing the brand’s identity and appeal.
Carnival Red
#DF1A25
Sunny Yellow
#FECF0B
Ocean Blue
#42C1C8
Superhero Blue
#3D53A4
Typography
Poppins typeface was selected for The Child's World's branding materials because of its wide and playful characteristics, which perfectly emitted the youthful aesthetic they aimed to capture. The typeface's clean and friendly appearance enhanced the overall approachability of the materials, resonating well with an audience of young learners and educators. This decision was rooted in ensuring that the visual elements of the brand were cohesive and inviting, reflecting the company’s mission and values.
Poppins
Light
Poppins
Regular
Poppins
SemiBold
Poppins
Bold
The Result
The rebranding initiative led by ArtVersion successfully transformed The Child’s World’s visual identity, making it more modern, engaging, and aligned with their educational mission. The redesign also refreshed the look but and strengthened its market position, making it more recognizable and appealing to schools and educational institutions. This revitalization has poised The Child’s World to attract new customers and retain existing ones, ultimately creating a stronger connection with their audience and driving forward their mission to educate and inspire through books.