Radchem
![Manufacturing company circular logo displayed on a glass window.](https://artversion.com/wp-content/uploads/2024/02/manufacturing-company-logo-glass.jpg)
![Shipping container crates with chemical manufacturing logo displayed.](https://artversion.com/wp-content/uploads/2024/02/chemical-shipping-containers-mockup2.jpg)
Project Disciplines
![A laptop UI UX screen for a manufacturing company.](https://artversion.com/wp-content/uploads/2024/02/laptop-manufacturing-home-screen.jpg)
Redefining User Experiences with Dynamism
Radchem Products Inc., one of the largest independent bulk chemical distributors in North America needed an optimized user experience. Seeking a creative agency to help refresh their site’s design and development, ArtVersion helped transform their static digital presence with a more dynamic look and feel. Through contextual and creative strategies, research, and more, ArtVersion successfully delivered a modernized website experience that fully realized Radchem's vision.
Modernized Web Presence
![UI UX design screen of hamburger menu on a mobile website layout.](https://artversion.com/wp-content/uploads/2024/02/iphone-screen-abstract-background.jpg)
UI Screens
![UI/UX web design.](https://artversion.com/wp-content/uploads/2024/02/ux-ui-chemical-screen-4.jpg)
![UI/UX web design.](https://artversion.com/wp-content/uploads/2024/02/ux-ui-chemical-screen-2.jpg)
![UI/UX web design.](https://artversion.com/wp-content/uploads/2024/02/ux-ui-chemical-screen-3.jpg)
![Web design timeline page.](https://artversion.com/wp-content/uploads/2024/02/ux-ui-chemical-screen-1.jpg)
![Team web page design.](https://artversion.com/wp-content/uploads/2024/02/meet-the-team-screen.jpg)
![An ipad screen showcasing a UX screen of various chemical product offerings.](https://artversion.com/wp-content/uploads/2024/02/ipad-screen-chemical-products.jpg)
![Diverse solutions UI design.](https://artversion.com/wp-content/uploads/2024/06/diverse-solutions-u.webp)
![Products page UI UX mobile screen.](https://artversion.com/wp-content/uploads/2024/06/view-products-mobile.webp)
![A green serif font in a regular weight.](https://artversion.com/wp-content/uploads/2024/02/playfair-regular.jpg)
![A green serif font in a medium weight.](https://artversion.com/wp-content/uploads/2024/02/playfair-medium.jpg)
![The letter "A" in Poppins light font.](https://artversion.com/wp-content/uploads/2024/02/poppins-light.jpg)
![The letter "A" in Poppins regular font.](https://artversion.com/wp-content/uploads/2024/02/poppins-regular.jpg)
Typography
To truly propel a contemporary aesthetic while also evoking approachability, ArtVersion decided on Playfair Display typography. Using its variants, the team was able to encapsulate a clear visual hierarchy across the website. The font selection was a perfect fit for readability and aesthetic appeal, but the font was also optimized for the web. It provided a balance between traditional serifs and contemporary needs, making the Radchem website’s aesthetic elegant, professional, and accessible to a wide audience.
Color Selections
To expand on the brand’s design language for that modern feel Radchem was aiming for, ArtVersion suggested a new color palette rich with deep green and blue colors and contrasted with lighter, bright hues to balance the overall look. The colors worked cleanly against the tonality of the photography and visual assets throughout the website to give it a unified look and feel. The colors were found integrated within collapsible sub-menu interactions, web page backdrops, timeline features, and much more, creating a modern design language.
![A billboard advertising a chemical distribution company.](https://artversion.com/wp-content/uploads/2024/02/leading-the-way-billboard.jpg)
![A keychain for a chemical distribution plant.](https://artversion.com/wp-content/uploads/2024/02/chemical-logo-keychain.jpg)
![Chemical distribution word mark logo on a business card.](https://artversion.com/wp-content/uploads/2024/02/outdoor-manufacturig-business-card.jpg)
The Outcome
Collectively, the website was a platform that enriched Radchem’s brand identity, while also showcasing to the world its rich history and growing legacy. Their modernized digital presence allowed the team to cater to industries and clients they aimed to work with, as well as elevate conversions and brand growth. Most importantly, it led to a digital presence that felt uniquely built for Radchem.
![A logo for a manufacturing plant at the top of a concrete building.](https://artversion.com/wp-content/uploads/2024/02/manufacturing-building-top-signage.jpg)
![Construction hat with company logo on it.](https://artversion.com/wp-content/uploads/2024/02/Construction-Helmet-Mockup.jpg)