Building looming over clear skies.

A Greater Standard For Resilient Architectural Design

Celebrating Sustainability

When the U.S. Green Building Council (USGBC) adopted the RELi resilient construction standard, ArtVersion was tasked to create a digital identity and brand guide to express this significant ranking system for construction and building design. Our work offered versatile branding applications across a variety of avenues that could be used to recognize efforts to design communities and buildings that adhered to RELi’s standards.

Person points to floor plan during a collaborative session.

Scope of Work Included

Graphic Design
Marketing Collateral

Logo & Branding

The RELi standard was applicable to the vast audience in the construction, architecture and urban planning landscape and needed a strong visual identity. We created brand guidelines that included font types and a number of color usage combinations, as well as an elegantly sketched architectural reference with the logo integrated to visually communicate the industry RELi was meant to serve.

The client's logo on a dark background.
The client's logo on a purple background.
The clients logo on top of a sketch of city building.
The client's logo at the entrance of the building.
The front and back of a business card.
The clients logo appears on the side of a building.
Corbel regular and bold font. Primary and secondary colors.
A set of brand guide visuals for print.

Communicating The Standard

In addition to signage, the visual branding could be customized to print materials including presentations, marketing collateral and business cards. Because achieving this standard is a measure of success for the professionals and firms within the design industry, awards and certifications designed by ArtVersion would also be among the materials that the brand identity would be expressed through.

A "resilient design for a changing world" award.
A certified certificate.
Four client logos for Certified, Silver, Gold, and Platinum.
A person sketching an architecture blueprint.

Digital Expression

The RELi story and terms required a web presence and our landing page for the official building standard incorporated our brand guidelines alongside creative geometric architecture visuals with impactful descriptive copy for both mobile and web. Our partnership resulted in a comprehensive and creative brand expression with this groundbreaking approach to recognizing sustainable design for projects around the world.

"About" landing page for website.
Desktop and mobile design for interior living website.