ArtVersion was selected to work with RTB House—an online advertising company utilizing innovative technology—to execute a design for their team’s presentation and marketing visuals.
Color stories are, undoubtedly, one of the first visual elements that can make a first impression on an audience. To add flare to the presentation designs, ArtVersion introduced new accent colors to the visuals—sky blue, violet, and charcoal, to help emphasize key ideas throughout the presentation, make call-outs stand out, and offer dimension to the infographic elements. The color direction cohesively complimented RTB House’s established brand colors, while adding a new, eye-catching touch.
Readability is an important consideration when designing presentation materials. To stylize a professional, yet versatile visual story, Helvetica Neue and Arial were chosen for the project as they capture a clean, neutral, and readable look. Both fonts facilitate the delivery of information in a straightforward, engaging manner, making them ideal for communicating effectively with an audience.
Industry-Leading Data Visualization with a Creative Flare
Visual communications—slide deck designs, data-integrated graphics, and presentation materials—were creatively designed to align with RTB House’s sophistication and innovation in their advertising services and future-forward technology.
Across all visual communications, sleek infographics were custom-designed to grab the attention of audiences internally and externally. The graphic design elements leaned into circular motifs that were stylistically and symbolically selected to emphasize a more human-centric approach to the design. Circles, for their well-rounded nature, often reflect the notion of trust. RTB House does just that with its technology with personalized ads that respect the integrity of its users’ privacy. Not only did the graphic elements reflect this idea, but the usage of human interactions within the carefully curated photography integration, was also part of this initiative.
ArtVersion designed custom icons throughout the visuals to break up the information load within the communication designs. The visual breaks were contextually designed to be relevant to any point and purpose of each page they were utilized within. Also curated to help emphasize ideas, the custom icons added an extra layer of visual interest.
Graphic Design Elements
The timeless designs and presentation materials captured RTB House’s services and products with visual communications that are true to their leading innovations.