The Challenge

Looking to expand the audience for its affiliate Shop Your Way program, Sears engaged ArtVersion to rethink and redesign the existing website interface. Challenged with strategizing various pathways to conversion, the ArtVersion team designed new and innovative ways for the retail giant to engage the identified audience and expand the program.

UI/UX Design Strategy

We recommended a new interface and user experience design to elevate the user interaction and offer a more lifestyle driven design. We also saw an opportunity to position Sears Shop Your Way as a source that offered the household brands consumers trust, but with a big incentive. In addition to the new interface design, ArtVersion designed and crafted taglines and custom icons. “Home Your Way”, “Fashion Your Way”, “Tech Your Way” and so on — creating a memorable “way” to expand the audience reach and build awareness for the vast product offerings.

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