Special Olympics Illinois
01
Marketing Collateral
02
Marketing Strategy
03
Graphic design
04
Web Design
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Accessibility
Annual Report Design Across Print and Digital
To fully represent the renowned accomplishments Special Olympics Illinois achieved, an annual report design and corporate brochure—for both print and digital, was vital. Their organization appointed ArtVersion to spearhead the cross-media initiative.
Special Olympics Illinois (SOILL) is a not-for-profit organization that transforms the lives of people with intellectual disabilities in realizing their full potential in sports, and life. SOILL offers year-round training and competition in 18 sports to a community of more than 55,000 athletes, coaches, volunteers, and more. To capture the vigor and celebratory feats, the design and messaging were purposefully curated with an engaging visual story.
Visual Storytelling
Both the corporate brochure and annual report were rich with data, stories, testimonials, and event photography, thus the creative art direction for both sets of collateral was designed with a vibrant look and feel that mimicked the liveliness of every story.
The modernization of the annual report involved a deep-dive analysis of SOILL and each event that it wanted to spotlight. Content strategy and development were contextually curated alongside the design. The design behind the brochure and report complimented the other with cohesive graphic design elements and color palettes. ArtVersion introduced circular graphic elements that were embedded into the photography and custom iconography to not only offer contemporary visual intrigue, but to also capture the nuance of togetherness, inclusivity, and community.
Interactive Design
Digital Annual Report
Mobile Design
Responsive UI
Print to Pixel
To modernize collateral and marketing strategies, SOILL also worked with ArtVersion to digitize the report on their website. The digital version allowed for many opportunities for the creative integration of iterative elements and animations with accessibility and usability at the forefront. Regional maps became interactive along with graphic design animations, and a PDF download to the print report was also readily available for users.
Design Elements
Brochure Design
The brochure design was also concurrently curated with the annual report and attained graphic elements within its visual story. The messaging was contextually implemented to align with the design—thanking sponsors for support, sharing SOILL’s mission and story, and the impact the non-profit continues to make in the lives of many athletes in Illinois.
Annual Report Design
Brand Identity
Color Palette
The color scheme of the report was carefully curated, striking a delicate balance while staying true to the established brand colors of SOILL, particularly its signature red. These vibrant hues were chosen for their readability and accessibility standards. This thoughtful approach to color usage created cohesion throughout the report, unifying titles, graphic design elements, and page accents.
Dark Blue
#213F7E
Purple
#6F3090
Red
#ED1C24
Green Teal
#74C5B0
Yellow
#FEDC6C
Black
#000000
Ubuntu
Regular
Ubuntu
Bold
Georgia
Bold
Typography
In the design of the report, the selection of Ubuntu and Georgia for typography was a deliberate choice, anchored in their clarity and their versatility in various font formats. The report artfully experiments with capitalization in its titles, employing a mix of all-capital and lowercase arrangements. Ubuntu and Georgia were particularly suited for this purpose, offering the necessary legibility and thickness to bring this nuanced typographic detail to life.
The Outcome
Both print and digital materials served a dual purpose: internally, they were circulated among the SOILL team, and externally, they reached sponsors, volunteers, and supporters. The intent was to vividly share the enriching and heartening narratives of SOILL’s unwavering commitment to intellectually diverse athletes, fostering a sense of community and opening new avenues of opportunity. Mirroring this effort, the digital version of the report extended its reach globally, drawing in additional support and inspiring a wider audience with the nonprofit’s ongoing, transformative impact.