Design Process
Rooted in the belief that intentional living leads to holistic well-being, Tohm, a wellness brand, sought ArtVersion to create a brand identity that would serve as a companion in users' journeys toward self-discovery. Iterative design cycles and thoughtful feedback shaped a minimalist and cohesive visual language, resulting in a brand identity that seamlessly embodies Tohm's mission of empowering individuals to cultivate a purposeful and fulfilling life.
Brand Identity
Through its wellness products, Tohm aims to create a supportive space where users can explore their thoughts, set meaningful goals, and cultivate a sense of balance in their lives. ArtVersion's brand strategy, along with design assets, were purposefully crafted for their brand ecosystem such as a contemporary design system language, color stories, typography, graphic design elements, and style guidelines that captured the ethos behind the lifestyle brand.
Typography
Forma DJR Micro was purposefully selected as a font choice for Tohm, as it effortlessly blends modernity with a touch of sophistication. Its clean and minimalist design reflects the brand's commitment to simplicity and mindfulness. The micro weights in Forma DJR lend a subtle elegance to the typography, ensuring that the text is visually harmonious and easy to read.Â
Color Selections
The chosen color palette for the brand, was curated to evoke a sense of nature-inspired tranquility and warmth. Deep Lake and Forest Trail symbolize the essence of lush landscapes, fostering a connection to the outdoors and promoting a reflective environment. Golden Sunshine, Desert Blaze, and Canyon Clay introduce warm, earthy tones that infuse energy into the palette, symbolizing growth, positivity, and the vibrant hues found in natural settings. Lastly, Moonlight, a soft and calming shade, harmonizes the palette, instilling serenity.