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Selected Projects
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An office mural with line illustrations.

Exelon Corporation
Students inside a College Interior.

Legat Architects
UI/UX design for a manufacturing company.

Kitamura
Client logo in a dark color on a dark background.

Aiwa
Person Holding Report Design Cover.

Hilton
UI/UX design for language coaching company.

Lingo Live
Two people looking at science device.

Ximedica
A semi-truck on a highway.

Volvo
A recording studio with a person signing in a booth.

Philharmonic Studios

Toyota

A forklift carrying cardboard boxes with brand logos on them.

Branding concepts for one of the world’s most recognizable automakers.

A corporation logo on a black glass background.

Project Disciplines

01
Research
02
Graphic Design
03
Strategy
04
UX Design
05
Web Design
Packaging design of battery replacement boxes for a manufacturing company.

Design Concepts and Prototypes

Toyota—a multinational automotive manufacturer and leading automaker, was seeking a sleek, refreshed branding and design concepts for their subsidiary brand, Toyota Material Handling, Inc. The company, also known as Toyota Forklift, is an American manufacturer and distributor of forklifts. ArtVersion worked with the company to design engaging concepts and prototypes for both their collateral materials and UI screens. The team focused on delivering a strong sense of the company’s legacy with branding elements that felt authentic to the brand but also introduced a refreshing take.

The collaboration began with a redesign of Toyota Forklift's "hot sheets," vital for detailing machinery and model information, by introducing a clearer visual hierarchy and engaging visual cues. Additionally, the team curated custom packaging design for industrial equipment—putting visual detail and a contemporary feel into every aspect of the brand’s ecosystem. ArtVersion’s strategies focused on a compact, economically efficient packaging design that adhered to minimalist principles and contemporary visual standards, elevating Toyota Forklift's brand presentation by interweaving tradition with modernity.

A warehouse visual asset for manufacturing company's website.
A manufacturing parts box design on a pale yellow background.
An iphone on a textured grey background displaying a manufacturing home screen.
A metal shipping container with a company logo on it.
The letter A in Helvetica Thin, colored orange.
Playfair Display
Light
The letter A in Helvetica Regular, colored orange.
Playfair Display
Regular
The letter A in Helvetica Bold Condensed, colored orange.
Poppins
Light
The letter A in Helvetica Black, colored orange.
Poppins
Regular

Typography

For the initiative, readability was at the forefront, therefore readable and clean lines were found in Playfair and Poppins. The priority was to get information out to the forklift operators, aligning with the project's priority, and the typography selection ensured this could be achieved. The two font selections were also on brand with Toyota’s legacy and remained consistent with their design language.

Color Selections

Maintaining consistency with Toyota Material Handling's design language, including adherence to its brand colors, was another crucial element of the project. The selected color palette was applied throughout the collateral and redesign efforts, with a strong emphasis on readability and accessibility. The team’s approach guaranteed that Toyota's legacy continued to be a central focus, even as the brand embraced innovation in design aspects.

Orange
#D6682A
Grey
#798692
Navy
#172948
Light Grey
#A8A8AA
Yellow
#F6C77C
Cool Grey
#76777B
A magazine layout of a forklift driving manual on top of cardboard boxes.
A UI design screen in a car showcasing speed of a forklift vehicle.
Two flyers for a forklift company.
A phone UX screen display of a bar graph.

User Interface Design

Alongside the collateral items, ArtVersion developed user interface design concepts for the forklift machinery screens, focusing on the UI dashboard critical for machinery operations. The UI screens were utilized for the UI dashboard for the machinery operations, which included universally recognized function icons, toggles, and features. The UI screens leaned into a sleek, cutting-edge aesthetic, while also paying close attention to the practicality of the design for an easy, streamlined user experience. The design concepts also extended to designs of mobile application screens, which were also rich with sleek infographics and interactive elements.

Automotive logo.
UI design for automotive interface, for automobile industry.
UI screen design for automobile interface design.
UI design for automobile interface platform.
Custom user interface design for automobile industry dashboard.
Dashboard interface design for auto industry.
Phone UX screens from above on top of an orange background.
A cropped scene of a mans legs riding an orange forklift.
An apple watch with a screen on it advertising a manufacturing logo.

The Outcome

The design concepts introduced by ArtVersion instilled a contemporary and revitalized aesthetic into the collateral materials, igniting a wave of innovation and fresh inspiration for a modernized appearance. For an industry leader with a rich heritage like Toyota, ArtVersion's design concepts introduced a dynamic and fresh perspective, emphasizing innovation in the automobile sector.