Vitalogy Skincare
Collateral Design and Marketing Strategy
Promoting A Skincare Brand
With a dedication to the lifelong skincare journey of its patients, Vitalogy Skincare uses its vast expertise in dermatology to empower people of all ages to love their skin. In an effort to expand the reach of their cosmetic services, Vitalogy came to ArtVersion to design a comprehensive marketing strategy that would leverage data-driven insights to effectively elevate and promote the brand name in select audience segmentations.
Strategy Based On Initiatives
Marketing a brand with best-in-class cosmetic services requires focused and cohesive communication, strategized with intention to meet organizational initiatives. To accomplish this goal, ArtVersion began by updating the brand elements to reflect a modern visual style and tonality. With refreshed visuals to complement the brand identity, ArtVersion designed marketing and operational assets employing the updated look and feel in order to establish relevance and a heightened sense of brand awareness. Advertising campaigns were strategically launched on billboards in specific geolocations and throughout select publications, crafted with tailored messaging to target distinct demographics within those regions.
Intentional Messaging
To further add to Vitalogy’s asset inventory, ArtVersion designed marketing collateral materials and initiated promotional campaigns to generate engagement, optimize conversion rates and increase ROI. Informational brochures, pamphlets and eBooks were created for distribution in order to educate patients about particular services and offerings. Web and banner advertisements with targeted content were also a key component of the digital marketing strategy, effectively promoting the Vitalogy brand within specific geographic segmentations.
The Results
Through exceptional design grounded by strategic initiatives and proven results, ArtVersion became the brand’s Agency of Record which allowed for control in consistency in all materials from print to digital, and easy expansion of continued asset developments.