A mobile UI design featuring a man in a hoodie and the header in a blue gradient color.

Project Disciplines

Brand strategy
Graphic design
Marketing collateral
UX design

Modernized Web Experience and Branding

Youngblood, a lifestyle brand that sells premium accessories and apparel was ready to modernize its brand positioning with a brand refresh that would excite its consumers. With a new product line and expansion on the horizon, Youngblood sought ArtVersion’s expertise to overhaul its existing brand identity with a UI/UX web redesign, branding refresh, and more.
The front cover of the brand guide.
A brand guide spread on the logo size and color page.
An outdoor ad featuring two people wearing the apparel and text that reads "Unleash the thrill, Embrace the skill."

Propelling Conversions with Web Innovation

ArtVersion designed and developed a new website for the Youngblood brand that focused on creative ways to drive consumer conversions and user engagement.

This initiative was achieved within the intersection of visually engaging design and intuitive user experience. The website was also carefully developed for Shopify integration, and since conversions were key, ArtVersion’s development team made sure that its transition to mobile also offered a seamless experience for easy check-outs.

Extensive research and user demographic data analysis went into the development process to ensure that the tonality resonated with Youngblood’s consumers within both the design and the content curation developed. Additionally, the ease of use within the navigation and user journey pathways made it easy for users to find the products they were interested in as well as capture their attention for the new product line.

The "YoungBlood Women" page features a grid of lifestyle images and products.

Brand-focused Design Language Development 

The overall design language was focused on creating a brand that evoked affordable luxury while appealing to both existing and new customers.

ArtVersion’s designers juxtaposed black and white imagery with pops of vibrant colors to punctuate elegance and visual engagement. The use of overlays and gradients brought new life to the website. The graphic design details also provided a new touch of innovation. Additionally, the inner pages, especially the product pages, were enriched with vivid colors and sharp clarity, designed to captivate the attention of potential buyers navigating the eCommerce platform.

A mobile UI design on the men's accessories and apparel page.
A mobile web design page describing the definition of the brand name.
A UX/UI screen featuring a men's watch and a continue to check out call to action button.
A mobile UX design that reads "Relentless Attention-to-Detail"
A footer UI for lower resolution screens.
A person looks at a smart phone on a women's apparel and accessories web design page.
The client's logo appears on a smart watch UI.
An app icon featuring the client's logo.
A person looks at the about us page mobile web design.
The client's logo appears in sign.

Color Selections

The color story for Youngblood was curated to further add to the affordable luxury aesthetic. The deep blue and teal color choices conveyed a modern feel, to represent that the Youngblood brand is upscale and accessible. The inclusion of black anchored the palette, for a touch of timeless elegance that promised sophistication without pretension, appealing to consumers seeking luxury within reach. The black further tied into the black-and-white imagery found throughout the website.


Helvetica was the selected typography that perfectly complimented the color palette by reinforcing the overall theme. Its legibility and versatility presented clarity and readability, ensuring that the brand's message was delivered effortlessly. The typeface is renowned for its neutrality, which allowed the quality of the apparel and watches to stand out.

Three billboards showcasing branded ads.

Cohesive Collateral

In tandem with the digital design initiative, ArtVersion developed print collateral and assets for Youngblood’s new product launch and brand reintroduction.

The collateral reflected the newly established brand language across mediums such as business cards, packaging design, advertisements, internal collateral, and all marketing materials. The initiative also included the creation of a comprehensive brand manual, detailing brand guidelines and usage protocols. This ensured that internally, the Youngblood team was aligned on the new brand standards, while externally, introduced and showcased the refreshed brand identity to the world. Alongside, the revitalization extended to both print and digital mediums, thoroughly redefining Youngblood’s brand identity with a modern and innovative edge.

The client's logo on a tag for a shirt.

The Outcome

Modernity, sophistication, and memorability were all achieved after the website launch, and brand refresh.

The new look and feel helped drive Youngblood consumer conversions and helped elevate their branding with a memorable market positioning in the lifestyle and apparel industry.